Email Marketing, Marketing

Klaviyo's SMS And Email Marketing: A Match Made In Ecommerce Heaven

By: Lauren Petrullo
9 mins max
May 17, 2023

Ecommerce aficionados! Looking to give your email marketing efforts some extra push? Want the missing ingredient to boost your brand’s connection with its customers?

We might have just the right answer to your woes: combine your SMS and email marketing!

This dynamic gives you not one but two opportunities to captivate your target audience.

That’s right – this powerful combo helps you engage customers more effectively, increase conversions, boost sales, and drive growth for your business.

But how do you manage both without getting bogged down in the details?

Say hello to Klaviyo, a comprehensive email and sms marketing platform that unifies email and SMS marketing into one place.

In this blog post, we’ll explore how this dynamic duo can improve your business and how Klaviyo can help you make it happen. Let’s start this right from the basics!

SMS Marketing vs. Email Marketing: How Are They Different?

Before delving into how SMS and email marketing can give you an edge, let’s quickly explore their fundamental differences.

SMS Marketing

SMS marketing strategy uses text messages to reach customers, usually through reminders, offers, and other notifications. It is often used to reach out to mobile-first users who prefer texting as their primary mode of communication.

Generally, SMS messages are shorter than emails and go straight to the customers’ phones. This is one of the biggest benefits of SMS marketing: they are delivered almost immediately, allowing you to reach your customers quickly.

Email Marketing

Email marketing is a method of reaching out to current and potential customers through email and creating relationships with them. This allows you to keep in touch with your audience, personalize content for them, promote sales and offers, and do more.

Email messages are lengthy and more interactive and can include images or videos. Plus, they are easier to track, giving you detailed insights into your campaigns’ performance.

Now that you know how these two work, let’s see some benefits of combining email marketing campaigns with SMS marketing messages.

Benefits Of Combining Email And SMS Marketing

Using both email and SMS marketing can help you reach the widest possible audience, grab their attention, and increase customer engagement. Here are some of the most important benefits:

1. Increased Visibility

Let’s be honest. There’s never a guarantee that customers will notice your marketing promotions and offers. That’s where the power of combining email and SMS marketing comes in helpful. By reaching out to customers via both channels, you’re giving yourself twice the exposure and, therefore, the increased reach and visibility of your promotional messages and messaging.

This ultimately increases the possibility of getting your message seen, no matter how elusive the customer may be.

Moreover, people check their mobile phones an average of 58 times a day, so the likelihood of your SMS being seen is quite high.

2. More Data. Better Targeting

One of the many benefits of combining SMS and email marketing strategies is the access it gives you to more customer data. You can use the valuable insights you gather from one marketing channel to bolster the success of the other.

For instance, if a customer shows more interest in your SMS marketing campaigns, you can leverage that data to update their customer profile and then tweak your email campaigns for better targeting.

By doing this, you’ll reinforce the messaging of both channels, which can improve the overall effectiveness of both.

3. Increased Engagement Opportunity

When it comes to marketing, engagement is the real deal. Your ultimate goal is to motivate your customers to take a specific desired action, such as making a purchase or subscribing to your newsletter.

One of the most significant benefits of combining an email campaign and SMS marketing is increased engagement, achieved by providing a more personalized and conversational approach to the customer. Using both marketing channels, you can engage customers in a more personalized way that resonates with them.

For example, you can use an abandoned cart reminder SMS message to remind customers of the products they left behind or follow up with an automated email that includes similar, related items.

This approach increases engagement and customer satisfaction by showing that you understand your customer’s needs and are willing to help them find the right product or solution.

4. Better Conversion

Another huge benefit of email and SMS marketing is that they’re permission-based channels. This means that customers have already opted in and given you explicit permission to communicate with them. This is likely to result in higher conversion rates compared to other marketing avenues, such as social media or display ads.

Additionally, since they’ve already expressed their interest, they’re more likely to trust your brand, which makes them less likely to feel annoyed or email spammed by promotional messaging.

5. Better Experience

With comprehensive data profiles, you can determine which communication medium each prospect prefers and use that channel to deliver your message for better engagement and overall experience.

For example, customers who prefer quick and immediate interaction can appreciate and respond better to SMS, while those who prefer longer-form messages can respond better to email. By utilizing both channels and catering to each customer’s preferred medium, you can create campaigns better suited to individual preferences and improve the customer experience.

So, by leveraging the combined power of email and SMS marketing, you can gain more visibility, data insights, increased engagement opportunities, better conversion rates, and an improved customer experience.

Ultimately, this can help you to acquire new customers and grow your business.

But the problem remains. You can find hundreds of software to send an SMS blast or schedule automated text messages for business. But it’s inconvenient and a little expensive to have two different platforms to manage your marketing emails and text message marketing.

So, do you manage both without stretching your resources too thin or missing key opportunities?

The Answer is “Klaviyo.”

Why Choose Klaviyo For SMS And Email Marketing?

Klaviyo is an email and SMS marketing platform that allows you to combine your email and SMS campaigns into one seamless, integrated experience. You can leverage Klaviyo’s powerful marketing automation platform to create personalized campaigns and target customers based on their behavior.

Besides the usual features every ESP offers, Klaviyo stands out because of its:

Intelligent Campaigns & Flows

With Klaviyo, you can create both email and SMS campaigns and flows separately. Moreover, Kalviyo offers detailed resources to learn how you can get the best out of flows by splitting them into different segments to avoid duplicate messages.

Accurate Revenue Attribution

Klaviyo offers an accurate model for attributing sales to your marketing efforts on both email and SMS channels. It considers the effects of both marketing channels and provides customizable attribution windows – set at five days for emails and 24 hours for SMS by default.

Contrarily, other SMS providers offer longer attribution windows, leading to an accurate understanding of what is driving sales.

Klaviyo’s cooperative last-touch attribution further complements this feature, ensuring customers are only credited for their last interaction within the desired window.

For instance, if the SMS channel’s attribution window has already closed, but the customer interacted with an email during this period, earnings will still be attributed to this specific message sent via email.

This intelligent model ensures accurate revenue insights on how each message or email contributed toward overall success.

Scores Of Integrations

Klaviyo offers a range of integrations to gather and use data from various sources to improve your SMS marketing campaigns. Here are just a few ways integrations with Klaviyo SMS can help you improve your customer experience:

Understand responses from survey tools like Quiz and personalize texts.
Connect with your helpdesk platforms like Zendesk, Gorgias, and Gladly to initiate two-way conversations based on customers’ experiences.
Engage with affiliates and influencers through marketing tools like Refersion, Gatsby, and Upfluence.
Engage with loyalty platforms like Loyalty Lion and Stamped.io, and encourage repeat purchases.
Use review platforms like Okendo and Judge.me to send personalized text messages based on customer reviews.
Manage subscriptions using Recharge, Bold Commerce, Smartrr, and Skio.
Provide customers with shipping and logistics updates using platforms like ShipBob, AfterShip, ShipStation, Wonderment, and Narvar.
Communicate with customers going through the return process using platforms like Loop or Returnly to provide personalized updates and suggestions for store credits.

Loads of organized data from these third-party tools and others allows you to create better SMS and email campaigns.

Overall, Klaviyo is an excellent unified platform for email and SMS marketing.

Supercharge Your Ecommerce Success

Combining SMS and email marketing is a smart choice for ecommerce businesses looking to boost customer engagement and sales, and Klaviyo offers just the right solution to manage both channels from a single platform.

But tools alone are nothing! You need a clear, in-depth understanding of how to use these tools to create winning campaigns.

This is where Mongoose Media thrives – we’re an e-commerce-focused modern media agency that can help you develop and execute winning email and SMS marketing strategies.

Our expert and knowledgeable team specializes in using email marketing tools like Klaviyo, MailChimp, and others.

With our expertise, we can help you create effective SMS and email marketing campaigns that drive results and boost your brand’s bottom line.

So, whether you’re on the hunt for a unified email marketing software or searching for a partner to help you maximize your email marketing efforts, Mongoose Media’s got you covered.