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Best Email Marketing Software To Use In 2023

Looking to up your email marketing game in 2023?

Selecting the right email marketing software is crucial for any successful digital marketing strategy. With so many options available, it can be overwhelming to know where to start.

This blog post will cover the best email marketing tools to use in 2023. Whether you’re a beginner digital marketer or a business owner, you’ll find valuable insights to help take your email campaigns to the next level. So, let’s dive in!

What To Look For In An Email Marketing Software?

Choosing an email marketing platform can be a bit of a hassle, given the countless options in the market.

But don’t worry. We’ve got you covered! Before we unveil our ten favorite email marketing software of 2023, let’s walk you through some crucial factors to consider when making a pick.

Email List Size

Email marketing tools should cater to your size and growth projection so you don’t hit a wall when scaling your email marketing campaign.

Some email marketing software limits the number of subscribers you can have, while others offer unlimited subscribers to accommodate your growth.

Ease of Use

What’s the point of investing in an email marketing software if you can’t make heads or tails of it?

That’s why a user-friendly interface with drag-and-drop functionality should be at the top of your list.

You’re the marketer, not a coder! An easy-to-use email marketing platform saves you time and reduces the hassle of relying on a technical team to help you run campaigns.

Customization Options

Customization is key when it comes to email marketing. Your email marketing campaigns need to reflect your brand’s identity and values.

Choose an email marketing service that offers customizable templates and allows you to incorporate your brand’s logo, colors, fonts, and design elements.

Customization comes in handy when creating unique campaigns that resonate with your subscribers.

Deliverability Rates

Good email deliverability is the spine of any successful email marketing campaign. Make sure you choose a tool with a good reputation for ensuring emails land directly in the inbox, not spam folders.

Automation

Automation can streamline your email marketing campaign and save you loads of time. Look for an email marketing service that has email marketing automation capabilities, such as triggered emails based on subscriber actions or preferences.

Additionally, automated workflows and scheduled emails can ensure you don’t miss any milestones in your email campaign journey.

Integrations

The best email marketing services come with a range of 3rd party integrations.

Choose the one that integrates with other tools and platforms, such as your website, CRM, or any other marketing automation platform you use. This will enable you to sync data between different systems, ensuring seamless communication between your team and customers.

Pricing

Finally, cost! You don’t want to break the bank when investing in email marketing software.

Some email marketing solutions offer a free plan with limited features, while others can be quite costly.

Go for an affordable email marketing tool that fits your budget and meets your needs without compromising on quality.

These are some of the things you need to keep in mind before you go shopping for an email service provider.

Remember, your email software can be the difference between soaring high on the ladder of conversions or crashing down the abyss of unopened emails. That’s why it’s crucial to do some research before settling on one.

But you don’t have to spend time finding the best ones – we’ve done the legwork for you and curated the list of the top 7 players in email marketing.

7 Best Email Marketing Software

1. MailChimp

MailChimp is one of the most popular email management software out there and has been around since 2001. It has a really simple interface with a drag-and-drop editor, making it a great choice for small businesses and entrepreneurs.

Notable features

With customers in over 175 countries, MailChimp has a tremendous amount of data to help you level up your email strategy. Yes — MailChimp uses this data to provide you with actionable insights tailored to your business. Whether you are an enterprise company or a startup, you can count on MailChimp’s flexibility to elevate your email marketing game.

But that’s not all. MailChimp is the jack-of-all-trades email marketing software with many uses and integration. Besides emails, you can create and manage social posts, ads, postcards, surveys, and landing pages.

Plus, it has over 300 integrations, meaning you don’t have to switch between different applications. For instance, the Canva integration lets you manage all your designs and branding from one place – inside the Mailchimp software. Or, you could do the other way around – design in Canva and publish directly to Mailchimp’s Content Studio.

This and other integrations can help you personalize your marketing, ensuring you get the most out of your email strategy.

Pros:
  • Extensive free plan
  • User-friendly
Cons:
  • Has basic features
  • Expensive if you want a bigger contact list

2. Klaviyo

Listed among the best email marketing platforms, Klaviyo is a comprehensive email marketing platform that comes with an SMS messaging feature.

The platform is specifically designed for ecommerce businesses, which makes it unique. You can create automated email and SMS campaigns that give you the freedom to focus on other aspects of your business while delivering highly personalized messages.

It’s our personal favorite at Mongoose Media, too, and you’ll know why as you read further.

Notable Features

Klaviyo’s customizable email templates make it easy to create beautiful emails that stand out from the crowd. You can even personalize each email based on individual customer data. This helps ensure that your emails are tailored to each customer’s unique needs and interests.

Plus, Klaviyo gives you an edge when it comes to sorting your subscribers into relevant groups. Its pre-set segments and filters make it easy — automatically placing new subscribers into helpful categories like SMS subscribers, recent signups, and different engagement levels. This way, you can prevent your campaigns from missing the mark and provide more focused messaging for maximum effectiveness.

On top of everything, Klaviyo provides powerful email analytics, so you can track the performance of your emails and make data-driven decisions. It even comes with a built-in A/B testing tool, so you can test and optimize your campaigns to get the most out of them.

Pros:
  • Very easy to use
  • Great customer support
Cons:
  • Limited integrations
  • Expensive pricing plans for larger businesses.

3. Hubspot Email Marketing Software

HubSpot is a powerful all-in-one customer relationship management (CRM) platform, and its email marketing capabilities are just one of its many strong points.

Notable Features

Creating emails with HubSpot is easy and intuitive. With the drag-and-drop email editor, you can choose from a variety of templates or craft one to perfectly fit your brand. You can even personalize emails for different recipients based on device type, location, list inclusion, or add a simple token so that each message includes content specific to each recipient.

On top of that, its segmentation capabilities allow businesses to personalize messaging for increased engagement and better CTR.

What’s more? Its A/B testing will let you compare different versions of an email to see which one resonates best with your audience — and the bonus is that HubSpot maintains a 99% deliverability rate across its network for all marketing emails.

Plus, its built-in CRM integration allows for efficient sales outreach, allowing firms to better connect with potential clients.

With powerful features like an intuitive email editor, customizable templates, a robust landing page editor, and advanced A/B testing tools for content and template designs, it’s well-suited for creating persuasive email marketing campaigns.

Pros:
  • Built-in CRM capabilities
  • Powerful segmentation
Cons:
  • Expensive for larger businesses.

4. SendinBlue

SendinBlue is a comprehensive email and SMS marketing software designed for businesses, which has been rapidly growing in popularity in Europe. With an easy-to-use platform that includes top-tier marketing automation tools, SendinBlue is perfect for beginners without any prior experience in email marketing.

Notable Features

With its intuitive and user-friendly design, SendinBlue offers everything you need to get started with your email marketing strategy.

SendinBlue’s drag-and-drop interface offers pre-built templates customizable in a few clicks — no coding skills required. Plus, its automation tools allow you to create automated workflows for your email campaigns and follow-ups, segment your audience, and use real-time metrics to determine the best time to send your emails.

When it comes to pricing, SendinBlue offers a generous free plan for beginners with unlimited contacts and up to 300 emails per day, but all emails will feature SendinBlue branding. You need to buy their paid plan to remove the branding and access its advanced suite of features, which are truly amazing.

Also, SendinBlue has recently upgraded its premium plan with more advanced features, including a Sales CRM, FB ads integration, live chat support, and a landing page builder.

This means you get a complete email marketing package in a budget-friendly price.

Pros:
  • Basic CRM functionality
  • Range of email templates
  • Includes SMS marketing
Cons:
  • Complex data import
  • Lengthy initial account settings

5. Omnisend

Omnisend caters specifically to eCommerce businesses looking for an omnichannel marketing automation solution.

Let’s take a closer look at its notable features.

Notable Features

Omnisend’s free plan is one of the most extensive in the industry, offering most of its comprehensive features to cater to small businesses with less than 250 subscribers on their list.

Its pre-built eCommerce marketing automation workflows are a game-changer, helping businesses drive more revenue by automating critical email campaigns such as welcome email series, cart abandonment emails, and cross-sell emails.

On top of that, Omnisend seamlessly integrates with all popular eCommerce platforms like WooCommerce, Shopify, BigCommerce, and more. Its email builder is user-friendly, with a large selection of customizable templates.

Plus, the platform includes SMS functionality, which makes it easy to send messages in 209 regions around the world.

So, combining the best of both email and SMS marketing, Omnisend’s integration, automation workflows, and customizable templates make it an ideal choice for eCommerce businesses looking to take their email marketing to the next level.

Pros:
  • Excellent customer support (24/7)
  • Fairly priced
Cons:
  • Only 500 emails per month on the free plan
  • Limited to ecommerce businesses

6. Active Campaign

Just like Hubspot, Active Campaign features a built-in CRM, offering contact lead scoring and SMS prospect nurturing. This powerful all-in-one tool is ideal for larger businesses with comprehensive needs that require a more holistic approach.

Notable Features

ActiveCampaign’s drag-and-drop interface allows you to quickly create automation workflows that can set triggers that notify your sales team, create new tasks, or automatically nurture leads.

Plus, it lets you tailor content specifically to your subscribers with its personalization features, including segmenting options that enable better messaging by sorting audiences alongside email, SMS, Facebook Custom Audiences, and onsite messaging technology.

Moreover, you can utilize ActiveCampaign’s website tracking features, such as collecting data on contacts’ page visits or other onsite actions for more targeted messages — you can even use insights like contacts’ email activity!

But that’s not all; its split testing is on another level. You can split test up to five different versions of emails so you can work out which type of content performs best.

And not to forget about its built-in spam tester used to check if emails will go straight into junk!

All in all, if you’re looking for an all-inclusive solution that offers customizable workflows and contact lead scoring, among many other useful features, then it’s worth taking a closer look at ActiveCampaign.

This email service provider presents plenty of potential for businesses who are serious about their email marketing efforts — no matter their size!

Pros:
  • Responsive and cooperative customer support
  • Super easy to use
Cons:
  • Limited Lite plan
  • Expensive premium plans

7. Aweber

Aweber is one of the oldest and best email marketing platforms in the world. With a wide range of tools designed for small and medium-sized businesses, AWeber is the perfect solution for anyone looking to improve their email marketing game.

Notable Features

With AWeber, you’ll have access to a variety of notable features, including a powerful drag-and-drop email editor that comes with over 600 pre-built templates, making it easy to create professional-looking emails that are on-brand and engaging.

The landing page editor simplifies the process of creating pages specifically for your campaigns, while email segmentation allows you to reach specific customers with targeted messaging.

But that’s not all – AWeber also offers automated email campaigns, perfect for winning back abandoned carts or welcoming new subscribers. Finally, reach your customers through even more channels with the platform’s web push notifications.

When it comes to email marketing, there’s no need to compromise. With AWeber’s extensive library of email templates, excellent deliverability, and many other powerful features, you’ll be on your way to creating engaging campaigns with ease. And with support options like live chat, email support, phone support, and webinars, you can always get the help you need to achieve lasting success.

Pros:
  • Vast email template collection
  • 750+ integrations
Cons:
  • Lacks advanced features in automation
  • Old fashioned templates

So that’s a wrap — these are some of the best email marketing software you can get your hands on!

Beyond the Tools: The Secret To Achieving Email Marketing Success

While having the right email management software is essential for email marketing success, it’s important to remember that tools are just a part of the equation. Proper marketing knowledge and strategy-making are critical components that can make all the difference in your campaigns’ success.

That’s why at Mongoose Media, we specialize in strategy building and offer the best email marketing service for ecommerce brands. Our team can work with you to create a customized email marketing strategy that aligns with your business goals and objectives.

With our expertise, we can help you create engaging campaigns that drive results and boost your brand’s bottom line.

So, whether you’re on the hunt for the best email marketing software or searching for a partner to help you maximize your email marketing efforts, Mongoose Media‘s got you covered.

Contact us today to learn more about how we can help your business excel through email marketing.

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