Shopify Blog 101: Why It is a Must + a Tip to Increase Sales With Blogs

Thinking about creating your own blog for your business? Let’s face it, blogs are no longer just for foodies, travelers, and stay-at-home parents. They can now be found on every topic imaginable and even increase your sales. 

A blog can help establish your business as an authority in your industry, attract potential customers, and keep current customers engaged. Don’t worry about having to divulge industry secrets or write a novel. A well-written post about a recent event or trend in your industry can be gold.

How to start a blog post

The first few lines of a blog post are crucial to hook your readers and keep them engaged. So how do you start a blog post that captures their attention? Here’s a little secret: make it about them, not you. 

Start with a question, a relatable opening statement, or even a surprising fact that they can’t resist learning more about. By focusing your article on what your readers want to know, you’ll show them that you understand their needs and interests, that’s what a good writer will do.

It is important that you set a purpose for every blog because that’s going to make the difference, whether it is to make the public conscious of your brand, to explain how your products work, or to provide awareness about the industry your brand belongs to.

To begin a great blog post, consider the following steps:

1. Choose a topic

Select a topic that you are passionate about or that you have expertise in. For example, if you’re selling syrups and sauces on Shopify, your blogs could be about recipes using the product. 

2. Do keyword research

When it comes to creating content for your Shopify store’s blog, the importance of conducting proper keyword research cannot be emphasized enough. By doing so, you can gain an understanding of what your target audience is searching for and tailor your content to meet their needs. 

Keyword research helps you identify high-volume, low-competition keywords that you can use to rank higher in search engine results, thereby driving more traffic to your website. It also allows you to optimize your content for search engines, which improves your chances of being found by potential customers. Finally, keyword research is cheaper when it comes to driving traffic to your web address than paid advertising. 

3. Write a compelling headline

The headline of your blog post must capture the reader’s attention and entice them to read more. A great headline is clear, eye-catching, and includes relevant keywords.

4. Engaging introduction

The introduction of your blog post should set the tone for the rest of the post and give searching people a reason to keep reading. The language must be strong, compelling, and vivid imagery to draw readers in and make them excited to learn more.

5. Structure

A clear structure will organize the ideas and make your blog post easy to read. Subheadings and paragraphs to break up large blocks of text are necessary, as well as bullet points or numbered lists to highlight key points.

6. Value

Your blog post should provide value to your readers and become life-changing words to them, that’s why it has to offer helpful tips, insights, or advice that they can use in their own lives or businesses. The most important part of your blog must be transforming searchers into actual readers. 

7. Call to action

At the end of your blog post, a call to action must be included to tell readers what you want them to do next and make them stay longer on your page. This could be to leave a comment, sharing the post on social media, or signing up for a newsletter.