Shopify Blog 101: Why It is a Must + a Tip to Increase Sales With Blogs

Are you in the e-Commerce game and looking for the best blog platform to elevate your visibility? Shopify might be top of mind, especially since it’s a complete online store solution. But is creating a Shopify blog right for your business? Well, if you’re wondering whether creating a new blog with Shopify is worth all the effort, we’ve got some insight that can help make up your mind. 

Here’s an inside look at what makes the Shopify blogging platform stand out among its competitors, so you can decide whether this is right for your eCommerce business.

What is a Shopify blog?

Shopify Blog is a built-in blogging engine provided by Shopify, an e-commerce platform that allows individuals and businesses to create and manage their own online business. A Shopify eCommerce store allows merchants to create and publish blog posts directly from their Shopify accounts. 

The Shopify Blog platform offers a variety of features, including customizable templates, social sharing options, and SEO optimization tools, to help merchants to create engaging and high-quality content to reach their target audience. The platform also allows for easy integration with other marketing tools, such as email marketing software and social media platforms, to help expand the reach of blog content. 

Why is Shopify Good for Your E-commerce Blog?

If you’re looking to expand your online presence and create an effective e-commerce blog to reach prospective customers, then blogging on Shopify could be the perfect answer for you.

A blog is a great component to an eCommerce Shopify Store. It can help drive more traffic to your online store, increase engagement with customers and potential customers, and provide valuable content that helps to build trust and credibility. Blogging also offers opportunities to feature content related to products or services being sold, as well as promotional materials that may be used to encourage purchases.

Integrated solution

Shopify is an all-in-one e-commerce platform that seamlessly integrates with your blog, making it easy to manage your online store and your content in one place.

Customizable templates

Shopify offers a range of customizable templates for your store’s blog, a shopify blog template will allow you to create a design that reflects your brand and engages your readers. Every online store has a default blog but every user can create their own with a custom name. 

Built-in SEO

Shopify includes built-in SEO features to edit website SEO, making it easy to optimize your blog content for search engines and drive more traffic to your website. Shopify blogs allow you to edit the search engine listing to modify the page title, meta description, and URL (that was automatically generated when the blog was created) with SEO best practices.

Social sharing

With built-in social sharing features, readers can easily share your blog content on social media platforms, helping to expand your reach and drive more traffic to your website.

Analytics and Reporting

Shopify provides detailed analytics and reporting features, allowing you to track the performance of your blog post and make data-driven decisions about your content strategy.

App integrations

Shopify offers a range of app integrations with popular blogging tools, such as WordPress and Medium, making it easy to bring your existing blog content into the Shopify platform. For example, in Shopify, you can use “Schema Plus for SEO” to optimize your website’s search engine visibility and improve your organic rankings. Schema Plus for SEO is an app available in the Shopify App Store that helps you implement structured data or schema markup on your website.

Are you considering starting a blog? 7 Quick Tips to get started

Thinking about creating your own blog for your business? Let’s face it, blogs are no longer just for foodies, travelers, and stay-at-home parents. They can now be found on every topic imaginable and even increase your sales. 

A blog can help establish your business as an authority in your industry, attract potential customers, and keep current customers engaged. Don’t worry about having to divulge industry secrets or write a novel. A well-written post about a recent event or trend in your industry can be gold.

How to start a blog post

The first few lines of a blog post are crucial to hook your readers and keep them engaged. So how do you start a blog post that captures their attention? Here’s a little secret: make it about them, not you. 

Start with a question, a relatable opening statement, or even a surprising fact that they can’t resist learning more about. By focusing your article on what your readers want to know, you’ll show them that you understand their needs and interests, that’s what a good writer will do.

It is important that you set a purpose for every blog because that’s going to make the difference, whether it is to make the public conscious of your brand, to explain how your products work, or to provide awareness about the industry your brand belongs to.

To begin a great blog post, consider the following steps:

1. Choose a topic

Select a topic that you are passionate about or that you have expertise in. For example, if you’re selling syrups and sauces on Shopify, your blogs could be about recipes using the product. 

2. Do keyword research

When it comes to creating content for your Shopify store’s blog, the importance of conducting proper keyword research cannot be emphasized enough. By doing so, you can gain an understanding of what your target audience is searching for and tailor your content to meet their needs. 

Keyword research helps you identify high-volume, low-competition keywords that you can use to rank higher in search engine results, thereby driving more traffic to your website. It also allows you to optimize your content for search engines, which improves your chances of being found by potential customers. Finally, keyword research is cheaper when it comes to driving traffic to your web address than paid advertising. 

3. Write a compelling headline

The headline of your blog post must capture the reader’s attention and entice them to read more. A great headline is clear, eye-catching, and includes relevant keywords.

4. Engaging introduction

The introduction of your blog post should set the tone for the rest of the post and give searching people a reason to keep reading. The language must be strong, compelling, and vivid imagery to draw readers in and make them excited to learn more.

5. Structure

A clear structure will organize the ideas and make your blog post easy to read. Subheadings and paragraphs to break up large blocks of text are necessary, as well as bullet points or numbered lists to highlight key points.

6. Value

Your blog post should provide value to your readers and become life-changing words to them, that’s why it has to offer helpful tips, insights, or advice that they can use in their own lives or businesses. The most important part of your blog must be transforming searchers into actual readers. 

7. Call to action

At the end of your blog post, a call to action must be included to tell readers what you want them to do next and make them stay longer on your page. This could be to leave a comment, sharing the post on social media, or signing up for a newsletter.

Pro tip: Make your blog shoppable

Shoppable blogs are a type of content marketing strategy where blog posts incorporate direct links to products or services available for purchase within the content. These blogs seamlessly blend informative, engaging content with e-commerce functionality, allowing readers to make purchases without leaving the blog.

Shoppable blogs offer several benefits for e-commerce stores:

  • Increased conversion rates: By integrating shopping directly into the blog content, customers can easily click on product links and make purchases without navigating away from the page. This streamlined process reduces friction and increases the likelihood of conversions.
  • Improved user experience: Shoppable blogs create a seamless shopping experience by combining content and commerce. Readers can learn about products, get inspired, and make purchases all in one place, which enhances their overall experience and satisfaction
  • Higher customer engagement: By providing valuable and relevant content, shoppable blogs help build stronger connections with customers. Engaging content encourages readers to spend more time on your site, increasing the chances of them making a purchase and becoming loyal customers
  • Better SEO performance: High-quality, regularly updated blog content can help improve your website’s search engine rankings. By incorporating keywords and optimizing your content for search engines, you can attract more organic traffic to your e-commerce store.
  • Increased brand awareness and credibility: Shoppable blogs allow you to showcase your expertise and establish yourself as an authority in your niche. By sharing valuable information and insights, you can build trust with your audience, leading to increased brand loyalty and repeat customers.
  • Cross-selling and upselling opportunities: Within your shoppable blog content, you can strategically recommend complementary or higher-priced products, encouraging customers to explore more options and potentially increase their order value.
  • Social media shares and promotion: Shoppable blogs provide shareable content that can be easily promoted on social media platforms, driving additional traffic to your e-commerce store and increasing brand visibility.

At Mongoose Media we have been implementing shoppable blogs to many clients, including Asian Beauty Essentials, a beauty e-commerce company dedicated to selling skincare, makeup and hair care products in the U.S. By including shoppable content into their blogs, the brand went from just offering informative content to offering informative content that generate sales. 

Asian Beauty Essentials wanted to work on revenue-enhancing tactics for their high-traffic blogs that were generating over 8,000 views per month from organic traffic, but $0 in revenue. By embedding the blogs with products with an ADD TO CART button, they became shoppable, allowing informational content pieces to become direct sales channels. Thus, the shoppable blogs now allow users to learn about beauty-related topics and make purchases quickly and directly on the content, instead of having to abandon the blog to visit the product page, decide if they want the product, and then ‘add to cart’.

By adding product buy boxes to the blogs, not just links, the reader gets to make informed purchasing decisions with a frictionless buying experience. This resulted in products featured in the blogs selling out and going from $0 in revenue from the blogs to over $3,300 in online sales within 90 days (October 2022 – December 2022) and over $3,400 in February 2023 alone.

7 Blogging Best Practices you should follow

Whether you’re starting your first blog or you already started blogging and your looking to improve your existing one, here are some best practices to keep in mind:

1. Know your audience

Before you start writing, it’s important to understand who your audience is and what they’re interested in. This will help you create content that resonates with readers and keeps them engaged in your blog.

2. Write for the web

Writing a blog is different from traditional writing. Use short paragraphs, bullet points, and subheadings to break up your content and make it easy to read.

3. Use multimedia

Adding images, videos, and infographics can make your blog post more engaging and visually appealing. It can also help break up your content and make it easier to read.

4. Optimize for search engines

It is imperative to do keyword research to use relevant keywords in your blog post and meta description to help search engines understand what your content is about. This can help improve your search engine results and attract more readers.

5. Promote your content

Share your blog post on social media, email newsletters, and relevant forums to drive traffic to your website. Encourage readers to share your content if they find it useful or interesting.

6. Be consistent

Consistency is key when it comes to blogging. Set a schedule for your blog posts and stick to it. This will help build trust and keep your readers engaged.

7. Engage with your readers

Respond to comments and engage with your readers to build relationships and loyalty. Ask for feedback and listen to their suggestions to improve your content. You can also make them sign in for your newsletter.

Which platform is better?

When it comes to creating an online store, choosing the right platform is crucial. Two of the most popular options out there are Shopify and WordPress. While both platforms have their own unique features and benefits, the answer to the question of which one is better ultimately depends on your specific needs and preferences. 

Shopify Vs WordPress

Shopify and WordPress are two popular options to consider. Shopify is a dedicated e-commerce platform that provides all the tools you need to create and manage your online store. WordPress, on the other hand, is a content management system that can be customized with various e-commerce plugins. Both platforms have their own advantages and drawbacks, so it’s important to consider your specific needs and preferences before making a decision. Shopify offers a simpler setup process and more built-in features but may come with higher costs. WordPress offers more flexibility and customization options but may require more technical knowledge and maintenance.

Shopify is a user-friendly, all-in-one solution that makes it easy to set up a store quickly and efficiently and can help you promote your products inside a blog. On the other hand, WordPress offers more flexibility and customization options, allowing you to create a truly unique online store that stands out from the competition. So, which one is better: Shopify or WordPress? It all comes down to what you’re looking for in an e-commerce platform.

Mongoose Media: The Agency you need to increase website traffic and sales

In today’s highly competitive digital marketplace, having a Shopify store alone is not enough to stay ahead of the curve. This is where having a blog comes in handy. One of the key reasons why having a blog is beneficial for your Shopify store is that it can help position your brand as an industry leader in your niche. 

By creating informative, compelling, and shareable content that resonates with your target audience, you can establish your store as a go-to destination for expert insights and advice. Additionally, a blog can improve your website’s SEO, drive more traffic to your store, increase credibility with your customers, and even boost sales if you use shoppable content. 

With the importance of content marketing in today’s digital market, having a blog can be a powerful tool to help your Shopify store stand out from the competition and we want to help you out with that! 

If you’re looking for an agency specialized in e-commerce growth, Mongoose Media is your best option! We offer integrated e-commerce solutions that go from SEO Content Strategy and copywriting to shoppable content, email marketing, and PPC. So, if you’re looking for a way to finally boost your sales and increase traffic, contact us today and let’s start our journey together. 

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