Maximize Your Campaigns with the Ultimate Guide to Pinterest Ads Manager

Are you ready to transform your Pinterest marketing strategy?

With over 478 million users, Pinterest is a goldmine for businesses looking to grow their online presence. To help you make the most of this incredible platform, we’ve put together the ultimate guide to maximizing your campaigns using Pinterest Ads Manager.

Get ready to boost your brand exposure, engage your target audience, and drive sales like never before!

Setting Up Your Pinterest Business Account

Before you can start using Pinterest Ads Manager, you’ll need to create a Pinterest Business account. This gives you the necessary business access and unlocks powerful advertising tools designed to help you improve your search results.

This is also significant for granting permissions to employees or partners who need to manage campaigns.

Creating a Pinterest Business Account

Setting up a Pinterest Business account is quick and straightforward.

You’ll need to provide an email address, password, business name, and business website (optional) and select a business category.

Don’t worry if you don’t have a personal Pinterest account, as a business account is separate and can be created independently.

Accessing Ads Manager

When your Pinterest Business account is operational, you can begin using the Ads Manager. Simply click on the ‘Ads’ menu or visit ads.pinterest.com.

Ads Manager is your one-stop shop for creating, managing, and reporting on your Pinterest campaigns. With its powerful tools, you can select your target audience, choose Pins to promote, and monitor your campaign performance.

Assigning Permissions and Adding Employees

If you’re a business or agency, you’ll probably need to streamline roles and adjust access settings before handing over your ads account to someone else.

Assigning permissions and adding employees to your Pinterest Business account enhances collaboration, boosts security, streamlines workflow, and manages account access.

  1. Log into your Pinterest business account.
  2. Click on the menu icon located in the top-left corner of the screen.
  3. Select “Business Manager” from the “Business” section.
  4. In the left-side navigation, click on “Employees.”
  5. Choose the employee you want to assign permissions to.
  6. Click on “Assign accounts.”
  7. From the list on the left, select the ad account(s) you want your employee to have access to.
  8. Toggle the appropriate permission levels (Admin, Analyst, Finance, Audience, Campaign, or Catalogs) for your employee. You can choose more than one.
  9. Click on “Assign permissions.”

Or, you can assign account permissions by navigating to “Ad accounts” in the left-side menu, selecting an ad account, and then clicking “Assign employees.”

Permission levels can be adjusted to assign permissions and grant specific access to your ads accounts, ensuring everyone on your team has the right level of access for their role.

Crafting the Perfect Pinterest Ad Campaign

The creation of an effective Pinterest ad campaign relies on an appropriate combination of ad types, targeting options, and budgeting strategies. As 89% of US Pinners use Pinterest to make purchase decisions, leveraging these tools effectively will ensure your ads reach the right audience at the right time.

To kick off your ad campaign, choose from a variety of ad types, including brand discovery, video ads, traffic, online sales, and Shopping Ads.

Then, fine-tune your targeting by selecting interests, demographics, keywords, Actalikes, and more.

Finally, configure your budget and duration at either the ad group level or the campaign level for maximum control and flexibility.

Types of Pinterest Ads

Pinterest offers a diverse range of ad formats to suit your marketing needs. Options include:

  • Standard Pins
  • Carousel Ads
  • Video Pins Ads
  • Product Rich Pins
  • Promoted Pins
  • Promoted Carousel
  • Promoted Video Pins

For driving online sales, you can create campaigns focused on traffic and sales, using ad formats like Promoted Pins or Shopping Ads.

Targeting Your Ideal Audience

To reach the right audience, be sure to use Pinterest’s targeting options.

You can target users based on their interests, demographics, and behaviors, ensuring your ads resonate and engage the most relevant audience. For example, you can target users interested in “mid-century modern” furniture by selecting this interest in your ad campaign settings.

Focusing on targeted audiences will help you get the most from your Pinterest ad campaigns.

Budget and Duration Decisions

When it comes to budgeting, you can choose between ad group level or campaign level budgeting.

Ad group level budgeting allows you to assign individual budgets to each ad group, while campaign level budgeting sets a single budget for the entire campaign. The best approach depends on your specific goals and desired level of control over bid management.

Remember to consider factors like campaign objectives, target audience behavior, budget, ad performance, and seasonality/trends when determining the duration of your ad campaign.

Mastering Ad Groups for Organized Campaigns

Organizing your ad campaigns with ad groups makes managing and optimizing your ads a breeze. Ad groups are basically collections of similar ads that share a common theme. This setup lets you assign specific budgets and targeting options to each ad group within one campaign.

Using ad groups helps you handle multiple goals in one campaign, giving you more control over your budget, targeting, and overall campaign management.

By grouping similar ads together and setting budgets based on how well they perform and what you want to achieve, you’ll make your Pinterest ads more efficient and get better results.

Benefits of Using Ad Groups

Utilizing ad groups provides benefits such as:

  • Targeted advertising
  • Budget management
  • Campaign organization
  • Improved ad relevance
  • Better performance tracking

Ad groups also make it easier to manage and analyze the performance of your ads through your ad account, leading to improved campaign results.

In sum, using ad groups provides greater control, targeting options, and organization, resulting in improved ad performance and better outcomes for your campaigns.

Setting Up Ad Groups

The creation of ad groups is straightforward. Here’s how to do it:

  1. Log in to your Pinterest business account and click the hamburger icon at the top-left.
  2. Go to “Ads” and select “Create campaign.”
  3. Choose “Manual Campaign” and click “Get Started.”
  4. Select a campaign objective and enter your campaign details.

If you have a consideration objective, set your budget at the campaign level.

  1. Click “Continue” to proceed to ad group creation.
  2. In “Ad group details,” name your ad group.
  3. To add more ad groups, click “+ New ad group.”
  4. Set your targeting preferences. To target a specific audience, click “Create new Audience.”
  5. Check “Use your Pin to expand your targeting” for automatic interest and keyword expansion.
  6. Choose your budget and schedule. Note: Budget type can’t be edited later.
  7. Select “Daily budget” for daily spending or “Lifetime budget” for total campaign spending.
  8. Set optimization and delivery preferences. Choose “Automatic” for auto-bidding or “Custom” for manual control.
  9. Select the ads for this ad group.
  10. Review all details to ensure accuracy.
  11. Click “Publish” to launch your ad group.

You can create one or more ad groups in a new or existing campaign. Plus, you can add up to 10 ad groups at once.

Best Practices for Ad Group Organization

To maximize the efficiency of your ad groups, follow these best practices:

  1. Establish a focused campaign theme based on relevant topics
  2. Develop distinct ad groups within the campaign to target different audiences or strategies
  3. Assign a daily budget for each ad group
  4. Use targeting options like email subscribers or specific demographics
  5. Compose compelling and pertinent ads for each ad group
  6. Test multiple variations of ads within the same group

By following these guidelines, you’ll ensure your ad groups are organized and optimized for success.

Expert Tips for Maximizing Your Pinterest Ad Performance

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To get the most out of your Pinterest ad campaigns, you need to use some smart strategies.

By adopting a full funnel approach, following creative best practices, and employing budget allocation and bidding strategies, you’ll see an impressive boost in your ad performance.

Let’s have a closer look at all three strategies.

Full Funnel Approach

A full funnel approach incorporates targeting ads across every stage of the customer journey. This includes:

  • Awareness: Ads that introduce your brand and product to potential customers
  • Consideration: Ads that provide more information and encourage customers to consider your product
  • Conversion: Ads that prompt customers to take action and make a purchase

Implementing a full funnel approach requires building awareness, driving consideration, and encouraging conversion in your Pinterest ad campaigns.

Important: Exposing customers to ads at every stage of their journey increases the likelihood of conversion and boosts your campaign’s success. This can increase your conversion rates by up to three times compared to focusing on a single objective.

Creative Best Practices

Following creative best practices will help your ads stand out and connect with your audience. Here are some tips to keep in mind:

  • Use vertical formats
  • Keep messaging concise
  • Overlay text on images in moderation
  • Incorporate high-quality visuals in your videos
  • Include your brand in the ad design and maintain consistent branding

By following these practices, you can create ads that are visually appealing and effective in reaching your target audience. Plus, your ads will be eye-catching and engaging, maximizing their impact on your target audience.

Budget Allocation and Bidding Strategies

Effective budget allocation and strategic bidding are key to optimizing your Pinterest ad performance.

How to do it?

You can choose between automatic and custom bidding, with automatic bidding leveraging smart algorithms to optimize bids in real time.

Be sure to set your bid amount according to your budget and campaign objectives, and adjust your budget and bidding strategies as needed to optimize your results.

Don’t forget to pay attention to the details that can influence your campaign’s performance.

Follow these three strategies, and you’ll be well on your way to maximizing your ad performance.

Analyzing and Optimizing Your Pinterest Ad Campaigns

Continual improvement of your Pinterest ad campaigns requires performance analysis and optimization using tools such as Pinterest Analytics.

You’ll be able to refine your strategy and achieve even greater success by identifying areas for improvement and implementing changes.

Pinterest Analytics offers a wealth of information about your ad performance, including key metrics like:

  • Impressions
  • Saves
  • Clicks
  • Pin clicks
  • Audience demographics
  • Engagements
  • Outbound clicks
  • Closeup rate

By monitoring these metrics, you can identify weak points in your campaign and make data-driven decisions to optimize your ad performance.

Navigating Pinterest Analytics

Accessing Pinterest Analytics is as simple as logging into your Pinterest business account and selecting the Analytics tab in the top left corner of the page. From there, you’ll be able to monitor key metrics, performance overview, top boards and pins, follower growth, and pin performance.

These insights will help you understand how your ads are performing and guide your optimization efforts.

Identifying Areas for Improvement

To identify areas for improvement in your Pinterest ad campaigns, regularly review your performance metrics, check for rejected or low-quality ads, analyze targeting and keyword match types, and monitor your return on investment (ROI).

Based on these insights, you can experiment with different ad formats, targeting options, and copy variations to optimize your campaigns and maximize your results.

Implementing Changes and Monitoring Results

Once improvement areas are identified, you should:

  1. Implement changes
  2. Track the outcomes
  3. Test alternative ad formats, targeting possibilities, and copy variants
  4. Continue to analyze your campaign performance.

By regularly refining your strategy and tracking the outcomes of your adjustments, you’ll stay ahead of the curve and maximize the success of your Pinterest ad campaigns.

Unlock the Full Potential of Your Pinterest Ads

Mastering Pinterest Ads Manager is essential for boosting your ad campaign performance. Start by setting up a Pinterest Business account and creating well-crafted ad campaigns. Organize your ad groups and use expert strategies to enhance your efforts.

Then, continually analyze and optimize your results to drive brand exposure, engage your target audience, and increase sales.

Ready to elevate your Pinterest marketing strategy to new heights?

At Mongoose Media, we specialize in crafting powerful Pinterest campaigns. Our expert team can manage everything from content creation and analytics to strategic planning. Let us unlock the full potential of your Pinterest ads and deliver outstanding results.

Discover how we can transform your marketing efforts here.

Frequently Asked Questions


Where is ads manager in Pinterest?

Ads Manager can be found in your Pinterest Business account under the Ads menu or ads.pinterest.com.

How much does it cost to run an ad on Pinterest?

Pinterest ad costs vary, but typically:

  • Brand Awareness: $2.00 to $5.00 per thousand impressions (CPM)
  • Engagement: $0.10 to $1.50 per engagement
  • Traffic: $0.10 to $1.50 per click

Prices depend on your campaign objectives and bidding strategies.

Is there a Pinterest ad library?

Yes, Pinterest has an Ad Library. It offers unique insights and data for competitive analysis, helping media buyers target the European market. You can browse and analyze existing ads on the platform, including those from your competitors.

How do I boost my Pinterest ads?

To boost your Pinterest ads, create a business account and an automated campaign with a targeted audience, high-quality vertical images, logo, text overlay, optimized Pin copy, and check your links. Set a budget and publish your ad to maximize visibility and SEO efforts.

How do I create a Pinterest Business account?

To create a Pinterest Business account, go to Pinterest’s website and sign up. Provide your email address, password, and business name. Choose a business category and, optionally, add your business website. Follow the prompts to complete the setup.

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