- Lauren Petrullo
- Max 8min read
Setting Up Your Pinterest Business Account In 2023: A Step-By-Step Guide
- By: Lauren Petrullo
- 7 mins max
- January 16, 2023
Setting Up Your Pinterest Business Account
Are you interested in using Pinterest as an essential marketing tool for your business?
With over 430 million monthly active users, Pinterest is a platform that provides tremendous opportunities to reach potential customers.
If you’re just getting started and want to learn the basics of setting up a successful Pinterest business account, this blog post is all you need to read.
It will walk you through Pinterest business, a personal Pinterest account, and step-by-step instructions on how to create a business Pinterest account!
Plus, you’ll also get some tips on how to include Pinterest business into your social media marketing strategy.
So read on if building a banging presence on Pinterest is part of your digital marketing goals!
What Is Pinterest And Why Should You Use It?
Pinterest is a visual search engine and social media platform where people discover new ideas by browsing through images and videos.
Unlike other social networks, users can easily save and share images – or “pins”– that can be linked back to the source website.
Pinterest is also a great platform to promote your business, as it allows you to share content with millions of potential customers.
With its visual search capabilities, users can quickly discover, engage and potentially purchase products related to the items they’re interested in.
How To Get Started With Pinterest?
Setting up your Pinterest account is simple and straightforward.
The first step is to choose between creating a personal Pinterest profile or a business account.
What Is A Personal Account?
A personal Pinterest account is an individual’s profile on the platform.
With a personal account, you can follow and engage with other users, create boards, and pin content you’re interested in.
You can also link your personal account to other social media platforms like Facebook, Twitter, and Instagram.
What Is a Pinterest Business Account?
A business Pinterest account is similar to a personal account but has some advanced features designed for business owners and advertisers to promote their products or services on the platform.
For instance, business accounts can create more types of pins than personal accounts.
Moreover, business accounts get access to Pinterest Business Hub and Pinterest Analytics.
These features can help you analyze your performances and better understand user engagement.
Pinterest Business Account vs. Personal Account: The Differences
Here is a quick overview of the differences between a personal and business Pinterest account.
Personal Pinterest accounts:
- Can post only two types of pins (idea pins and static)
- Can’t view analytics to measure engagement, views, and other stats
- Can’t promote pins
Pinterest business accounts:
- Can create all types of pins
- Access to the Pinterest Business Hub and Analytics
- Advertise products or services
Overall, a personal Pinterest account is best if you’re using the platform to share your personal interests, while a business Pinterest account is designed to help you maximize the reach and impact of your content.
Besides the differences, both accounts let you create boards, publish pins, and engage with other users.
And yes, both are free to use!
Now that you understand the difference between personal and business accounts, let’s understand how to create a Pinterest account.
How To Create A Business Pinterest Account In 2023
Setting up a free Pinterest business account is easy. You have two options:
1) Use An Existing Personal Account
If you have an existing personal Pinterest account, you can do one of the following:
- create a linked business account, or
- convert to a business account
Creating A Linked Account
When creating a linked account, your email address and password will remain the same. You will simply log in and switch between the two accounts at your convenience and will.
Here’s how you can do that:
Step 1: Sign in to your existing personal account
Step 2: Click the arrow pointing down at the top-right corner
Step 3: Click Add account
You’ll get three options:
- Connect existing account
- Create a new personal account
- Create a free business account
Step 4: Choose the third option and hit Create
Step 5: On the next page, scroll down and click Create a linked business account
Step 6: On the next page, click Create linked account
Step 7: Fill in your profile/business name, business website, location, & language, and click Next
Step 8: Select the “Focus of your brand” and your top 3 goals, and Click Next
Step 9: Under Describe your business, select your business category, and click Next
Step 10: Select if you will run ads or not, and click Next
From there on, you can either start sharing ideas and click “Create a Pin” or showcase your brand and click “Build your profile” to add further details.
In any case, your business account will be ready.
Converting To A Business Account
Again, if you choose to convert to a business account, your login credentials will remain the same, and you can switch back to your personal account any time you want.
Here’s how you can convert a personal account to a business account.
Step 1: Sign in to your existing personal account
Step 2: Click the arrow pointing down at the top-right corner
Step 3: Click Settings
Step 4: Go to Account management (left side of the screen)
Step 5: Below Account changes, spot the option Convert to a business account and click Convert account
Step 6: On the next page, click Convert Account
Step 7: Fill in your profile/business name, website, location, & language, and click Next
Step 8: Select the “Focus of your brand” and your top 3 goals, and click Next
Step 9: Under Describe your business, select your business category, and click Next
Step 10: Select if you will run ads or not, and click Next
Your business account will be ready to use.
However, if you already have a linked Pinterest business account, you will need to unlink it first to convert your existing personal Pinterest profile.
So, these are two ways you can switch from an existing personal account to a business account.
Now let’s see how you can create one from scratch.
2) Sign Up And Create A New Pinterest Business Account
Creating a new Pinterest business account is easy; you just need a unique email that’s not already in use with any Pinterest profile.
Log on to Pinterest’s website and follow these steps:
Step 1: Click Sign up at the top-right screen corner
Step 2: Click Create a business account
Step 3: Fill in your email, create a strong password, and enter your age
Step 4: Click Create account
Step 7: Fill in your profile name, website URL, location, & language, and click Next
Step 8: Select the “Focus of your brand” and your top 3 goals, and click Next
Step 9: Under Describe your business, select your business category, and click Next
Step 10: Select if you will run ads or not, and click Next
Voila! You’ll have a fresh Pinterest business account to your name.
Tip: Pinterest recommends using a professional email if you wish to create a business account as an employee or an agency partner to access your company’s or client’s ad account.
No matter how you create your Pinterest business profile, you get the same perks as anyone else. You get to:
- Set a profile picture
- Create Pinterest boards
- Create all types of pins, including rich pins
- Run Pinterest ads
- Leverage promoted pins
- Use Pinterest analytics
But how do these features help? Can Pinterest marketing really be part of your social media marketing strategy?
Let’s find out.
Benefits Of Using Pinterest For Business
Using Pinterest for business is a great way to build your brand and grow an audience. Here are some of the benefits you can get out of using Pinterest for business.
1. Get Better Brand Recognition
Since 2019, the platform’s monthly active users have grown from 300 million to over 433 million.
This means you have an ever-growing captive target audience that can give your business the brand recognition it needs.
So, having a Pinterest business account can be an excellent way to increase your brand awareness. You can showcase your products on Pinterest boards, create helpful visuals, and link them back to your site.
2. Increase Traffic To Your Website
Pinterest is a powerful search engine, and businesses all around the world are leveraging it to boost their website traffic.
By creating visually-appealing pins, you can attract potential customers to your website. Adding keywords to your pin description will further help people discover your content when they search Pinterest.
When you add a link to your pin, it will direct users from Pinterest to your website and can help increase web traffic.
3. Convert Viewers Into Customers
Pinterest users come to the platform to find design inspiration for fashion, interior design, and home improvement. Moreover, this audience is almost always actively looking to buy something.
Yes – Pinterest’s research data suggests that its users are “90% more likely to say they’re always shopping.”
This means viewers on your Pinterest business profile are more likely to be converted into customers. With promoted pins and lead magnets like checklists, you can attract viewers on the platform and then lead them to your sales page.
4. Identify Trends & Segment Your Audience
Pinterest is an excellent platform to gain insights into your target audience and then target each segment with a different content strategy.
How?
With the help of Pinterest Trends & Pinterest 100, you can identify trends that might interest your target audience.
These trends help you decide which topic to focus on, and by segmenting your audience, you can create custom boards that target different niches within your target audience.
For example, if you’re a beauty brand, you can create boards for makeup tutorials, hair care, and skincare. This helps you target each segment of your audience when they search for relevant content on Pinterest.
5. Use Different Pin Types To Engage Users
Pinterest offers a variety of pin types that you can use to engage your audience.
These pins include:
- Image pins
- Video pins
- Carousel pins
- Story (or idea) pins
Using these pin types, you can create eye-catching visual content and engage users with your brand.
Moreover, you can use rich pins that fetch information about your product from your website and display it to the user. This way, a user can view your product details while staying inside the Pinterest app or website, creating an excellent user experience.
Similarly, you can use collection pins to create product collections. This helps users discover multiple products in one place and encourages them to shop from your website.
6. Leverage Paid Ads To Boost Your Reach
Paid ads are one of the most exciting and effective ways to execute Pinterest marketing.
The platform lets you create the following ad types:
- Pinterest carousel ads
- Pinterest collection ads
- Shopping ads
- Promoted pins
- Story/Idea pins
Pinterest lets you create your own audience targeting and retargeting options, helping you reach your desired audience with a relevant message.
You can choose any one of the five objectives and run your ad campaign:
- Brand awareness
- Views
- Consideration
- Conversions
- Catalog sales
Moreover, you can track the performance of your campaigns with audience insights and analytics.
This shows how powerful Pinterest ads are for small businesses. Using them can help you reach a wider audience and boost sales.
So, these are some ways businesses can use Pinterest marketing to drive traffic to their website, target new audience segments, convert viewers into potential customers, and increase sales.
Skyrocket Your Business Growth With Pinterest Marketing
With this guide, you are now armed with information to create a Pinterest business account and use it efficiently for social media marketing.
Remember, a Pinterest business account is an excellent tool for promoting your products or services to the right audience.
If you’re looking for a creative way to showcase your brand and reach out to potential customers, Pinterest is the platform for you.
Recent Articles
- Lauren Petrullo
- Max 8min read
- Lauren Petrullo
- Max 8min read
