Ecommerce

Amazon Prime Benefits For Non-e-com Businesses

By: Lauren Petrullo
8 mins max
November 1, 2022

For businesses that don’t rely on e-commerce, Prime Day can be a little confusing. With all of the hype and deals being offered to Amazon Prime members, it can be tough to know how to take advantage of the holiday.

But don’t worry, we’re here to help! In this post, we’ll go over some tips for making the most out of Prime Day for non-e-commerce businesses. So, if you are a coach, a consultant, own a brick-and-mortar store, or a service-based business, this article is what you need!

We’ll discuss what Prime Day is, how to prepare your business for it, and ways to take advantage of the holiday even if you don’t have an e-com store.

Amazon Prime Day in a nutshell

Amazon Prime Day is a promotional event held annually by Amazon. Prime Day typically features exclusive deals and discounts for Amazon Prime members, as well as a wide range of other product promotions.

The event was first held in 2015 and has since become one of the largest online shopping events of the year. This year, Prime Day will be held on July 15-16. Amazon Prime members can take advantage of exclusive deals on a range of items, including electronics, home goods, fashion, and more. Non-Prime members can also shop Prime Day deals, but they will not be able to access the same exclusive offers.

According to Amazon, Prime Day 2019 was its “biggest global shopping event ever“, with sales exceeding those of Black Friday and Cyber Monday combined. For shoppers, Prime Day is an opportunity to snag great deals on popular items. For businesses, it is a chance to increase sales and reach a wider audience.

How to leverage Amazon Prime Day EVEN when you're not eCommerce

Now you must be thinking: Okay, I don’t sell any products, are you sure I can use Amazon Prime Day to my advantage? YES!!!! You can totally make the most out of this big date if you use the right tools and prepare!

Introducing the Amazon Affiliate Program: Amazon’s affiliate program is a way for website owners and bloggers to earn commission on qualifying sales by referring customers to Amazon.com. When a customer clicks on an affiliate link and makes a purchase, the affiliate earns a percentage of the sale.

The program has two tiers, which allow affiliates to earn commissions on sales made by customers they refer, as well as sales made by second-tier customers (customers referred by affiliates they’ve recruited).

Additionally, you can build a store full of product recommendations. Add your fave products and let people know that they can visit your store to find those products!

How to use the Amazon Affiliate Program during Prime Day

Amazon’s Prime Day is a great opportunity for affiliate marketers to make some extra income even if they are not the ones selling the products.

To participate, simply sign up for the program and then add affiliate links to your site. When visitors click on these links and make a purchase, you’ll earn a commission. One of the best things about the Amazon Affiliate Program is that it gives you the potential to earn commission on a wide range of products, including books, electronics, clothes, and more. And during Prime Day, there are even more opportunities to earn commission since Amazon offers special deals and discounts on a variety of items.

But what could you promote? Easy! Let’s suppose you have a podcast and a lot of your followers constantly ask you about the microphone you are using, or you posted a picture on Insta and everyone wants to know where you bought those cool sneakers… That’s what you should be promoting! Find the deals for those products and post the links so that everyone can get the items at the best price!

Join the Amazon Affiliate Program in 3 Steps

As an Amazon Associate, you can earn money by promoting products on Amazon.com. During Prime Day, Amazon’s annual event where prices are slashed on a range of items, you can earn even more money by promoting these deals to your audience. Here’s how to take advantage of the Amazon Affiliate Program during Prime Day:

1. Sign up for the Amazon Affiliate Program

If you’re not already an affiliate, you’ll need to sign up in order to participate. Just create an Amazon account and then fill out a short application form with some basic information about your site.

Important: you need to have a website or blog that is associated with Amazon

2. Pick the best Prime Day deals for your audience.

Once you’re signed up, you’ll have access to a range of tools and resources that you can use to promote Prime Day deals to your audience.

But first, remember to research the products you want to promote! Then, you can get started creating links. There are a few different ways to create links, but the most common is to simply select some text on your site and add a hyperlink to the Amazon product page. When a user clicks on one of your links and makes a purchase, you’ll earn a commission on the sale. The amount of money you can earn depends on the products you’re promoting and the traffic you’re able to generate.

3. Promote your picks before and during Amazon Prime Day

Now that you have your picks, it is time to start driving traffic to Amazon. But how can you do it? Here are some tips:

- Create a Prime Day landing page

This is a page on your website where you showcase all the products you are promoting for Prime Day. Include your affiliate links so that customers can easily find and purchase the products you are promoting.

- Create content about the products you are promoting

Use Prime Day as an opportunity to write informative blog posts and create engaging social media content about the products you are promoting.

For example, if you own a swimming school, you could recommend followers to buy reusable swim diapers, or, if you are a beauty blogger, you could promote your 6 must-have skincare products for the summer and write a blog about them. The possibilities are endless!

Make sure to include your affiliate links so that readers can easily find and purchase the products you are recommending.

- Send email newsletters

If you have an email list, send out a newsletter featuring the products you are promoting for Prime Day.

- Participate in online forums and communities

There are many online forums and communities dedicated to Amazon shopping. Participate in these communities and promote the products you are featuring. You can also use this opportunity to promote your services and how the products could help your audience.

Now you know all the Amazon Prime benefits for those who don’t own a store but still want to make the most out of one of the biggest shopping events of the year!

Amazon Prime big date is July 12, 2022, so make sure to have your affiliate links ready! Extra tip: ask your audience what products you use are they curious about and make sure to include them in your list!

Apply now and start leveraging Amazon Prime Day EVEN when you’re not eCommerce. And, if you need some help with promotion, contact the folks at Mongoose Media!