The Secret To Getting Your Voice Heard: How to Start a Podcast in 5 Steps

You may have heard a lot about podcasts lately and are wondering how to make a podcast yourself. Don’t worry – with the right tools, it can be easy! In this blog post, we’ll explore the basics of podcasting – from choosing a topic and audio setup to launching your show and measuring its success. By following these steps, you will soon be well on your way to becoming an expert podcaster.

So get ready for the journey: press play now!

What is a Podcast?

In our fast-paced digital world, there’s nothing quite like listening to a good podcast. But what exactly is a podcast? Simply put, it’s an audio program that’s available for download or streaming on the internet. But it’s so much more than that. With the rise of podcasting, we’re seeing a new era of storytelling, information sharing, and community building. Podcasts cover every topic you can imagine, from true crime to pop culture to politics. They offer a unique platform for experts, creatives, and enthusiasts to share their knowledge, opinions, and experiences with the world.

So whether you’re looking to learn something new or just need a good laugh, there’s a podcast out there for everyone.

Why should I start a podcast?

Starting a podcast can offer numerous benefits, both personally and professionally. Here are a few reasons why you should consider it:

  • Build a Personal Brand

A podcast is an excellent platform for sharing your expertise and establishing yourself as a thought leader in your field. It can help you build a personal brand that opens up new opportunities.

  • Reach a Wider Audience

Podcasts are accessible worldwide, allowing you to reach a broader audience than local meet-ups or seminars. With the right marketing, your podcast could attract listeners from all corners of the globe.

  • Develop New Skills

Producing a podcast can help you develop a range of new skills, including audio editing, content creation, marketing, and more. These skills can be valuable in many different aspects of life and work.

  • Connect with Influencers

Hosting a podcast often involves interviewing guests. This can be a great way to connect with influencers and experts in your field.

  • Generate Revenue

Once your podcast gains a substantial number of listeners, there are several ways to monetize it. These include sponsorships, affiliate marketing, selling products or services, and listener donations.

  • Share Your Passion

Above all, a podcast allows you to share your passion with the world. Whether you’re interested in business, travel, cooking, movies, or any other topic, podcasting gives you a platform to express and share that passion with others.

So, How do you start a podcast?

It’s about time you got around to starting your podcast, right? With so many different ways to communicate and share content, the allure of a personal channel has never been greater. You don’t need complex equipment or years of experience: just an idea and a plan. But what do you need to start a podcast?

Whether you’re creating a podcast for business or pleasure (or both!), this blog post is here to show you just what it takes to make your dream into reality. Read on for helpful tips on launching your own one-of-a-kind podcast – let’s dive into podcast setup!

Steps of Podcasting

Step 1: Define Your Podcast's Unique Voice

Are you dreaming of starting your own podcast, but don’t know where to begin? All podcasters have one thing in common: they want their unique “voice” to come through loud and clear. Establishing this voice is the first and most important step in launching a successful podcast.

Let us walk you through everything you need to know about how to articulate the heart and soul of your show so it stands out in an increasingly crowded market.

Idea Generation

This is definitely the MOST important part to develop a podcast. Think about what you’re passionate about, what you’re knowledgeable about, or what you want to learn more about. This will be the backbone of your podcast. Remember, your podcast should be something you love because that enthusiasm will shine through to podcast listeners.

Find your niche

When you’ve honed in on an idea, make sure to be specific and differentiate your podcast from others. Look around online and see what other podcasts are doing. What topics are they discussing? How often do they post episodes? How long are their episodes? Once you’ve done your research, decide how you can make your content stand out. Are there any topics that you can focus on that no one else is talking about? Is there a different way of discussing the topic or exploring it from a unique angle?

Once you’ve identified your niche, research and develop ideas for content. Think outside the box – videos, quizzes, interviews, polls – all have the potential to be interesting and engaging content for your podcast.

Identify your target audience

Who do you want to reach with your podcast? Understanding your audience’s interests and preferences will help you tailor your content to their needs and keep them coming back for more.

Discover what topics you’re passionate about and that resonate with your target audience. Whether it’s comedy, personal development, or true crime, finding your unique voice is crucial to stand out in the podcasting realm.

Step 2: Plan Engaging Content that Captivates Your Listeners

The content of the show needs to keep listeners engaged if they’re going to subscribe and stay with the series. Nailing down engaging content as part of your long-term plan is essential for success, but that doesn’t mean it has to be difficult! Here we’ll give you some tips on how to create captivating audio that will keep them enraptured from episode one.

Identify Your Podcast Format

The format of your podcast can greatly influence its content. You might opt for an interview-based show, a solo commentary, a multi-host show, or a narrative style similar to radio dramas. Each format requires a different approach to content planning.

Common formats include:

  • Interview podcasts: You bring in guests for each episode to discuss the episode’s topic.
  • Panel podcasts: A group of people discusses a topic.
  • Non-fiction narrative podcasts: These tell true stories (like “Serial” or “This American Life”).
  • Fiction podcasts: These tell made-up stories, like a radio drama.
  • Educational podcasts: These aim to teach listeners about a specific topic.

Podcast Name, Artwork, and Description

Come up with a catchy podcast title that tells potential listeners what your show is about. Design some eye-catching podcast cover art and write a compelling description to attract new listeners.

Let’s talk about choosing the name of your podcast. A podcast’s name is its first impression, and we all know how important first impressions are. Choosing a name that is both catchy and informative can seem like a daunting task. One trick is to brainstorm a list of words or phrases that embody the theme or content of your podcast. Then, start playing around with variations and combinations until something sticks.

Keep in mind that your name should be unique, concise, and easy to remember. You want your audience to be able to find you easily and share your content with others. So don’t be afraid to get creative and take risks, but always make sure your name represents your show accurately. After all, you want listeners to tune in for the long haul.

Then, design a visually appealing podcast cover art that reflects your show’s theme and grabs potential listeners’ attention when passing through podcast directories.

A well-thought-out podcast logo helps listeners before they even hear an episode! It communicates your marketing strategy in creative, visually captivating ways and gives a sharp, polished look to all of your content. Plus it lends credibility to your show and encourages people to stick around longer – perfect for those recipes that deserve special attention!

To create your podcast artwork consider using bold colors and contrasting elements to make it stand out. And don’t forget to keep it simple – too much clutter can be overwhelming. If you’re not confident in your design skills, don’t worry – there are plenty of online resources and freelancers who can help bring your vision to life. With a little creativity and some strategic thinking, you’ll have a cover art that turns heads and draws in listeners.

Last but not least, a compelling description is what will hook potential listeners and convince them to press play. But how do you write a description that truly stands out? Start by highlighting the unique aspects of your podcast. What sets it apart from others in your niche? Use descriptive language to paint a vivid picture of what listeners can expect when they tune in. Don’t be afraid to inject some personality into your writing either. A clever turn of phrase or witty remark can go a long way in capturing someone’s attention.

Remember, your podcast is your passion project and it’s up to you to sell it to the world. With a little bit of creativity and a lot of heart, you can craft a description that will have listeners hitting play in no time.

Show Length

Consider the length of your podcast episodes. This might depend on your topic and format. Some podcasts are just 10 minutes long, while others might go for an hour or more. Consider your audience and what length might suit them best.

Define Your Show’s Structure

Will you start with a brief intro about the topic, then dive straight in? Or perhaps you’ll have specific segments, like listener questions, expert interviews, or news updates? A consistent structure not only helps you in planning but also sets the listener’s expectations.

Brainstorm Episode Ideas

Start by listing all potential topics related to your podcast’s theme. Consider what your target audience would find interesting, informative, or entertaining. Remember, variety keeps things fresh, but consistency keeps your audience coming back.

Plan Your Episodes

Once you’ve got a list of potential topics, start planning each podcast episode. Consider the key points you want to cover, any research needed, and how you can make each point engaging for your listeners. If it’s an interview, think about the questions you’ll ask.

Create a Script or Outline

Some podcasters prefer a full script to ensure they cover all points, while others opt for a flexible outline. Whichever you choose, it should serve as a guide to keep your episode focused and flowing well.

Incorporate Listener Interaction

Find ways to involve your audience. This could be through answering listener questions, hosting guests from your audience, or creating episodes based on listener suggestions. This not only makes your content more engaging but also helps build a community around your podcast.

Consider Guest Speakers

Inviting experts or influential guests from your field can provide new perspectives and valuable insights, making your content more appealing. Plus, guests often share their podcast appearance with their own audience, helping you reach more people.

Keep Improving

After each episode, take time to review and identify areas for improvement. Also, consider feedback from your listeners. Continuous improvement will help keep your content engaging and your audience growing.

Step 3: Choose the Right Equipment and Recording Setup

Now it’s time to focus on creating quality audio with all the right equipment for recording. To make sure that each future episode of your show is as professional-sounding as possible, continue reading this guide to find out everything you need to complete your podcast equipment and recording setup.


This is where the magic starts! A good quality microphone is crucial in producing clear, professional-sounding audio. USB microphones are a great choice for beginners due to their ease of use and affordability. As you progress, you might want to upgrade to an XLR microphone for even better sound quality.

If you want a quality audio recording it’s essential to invest in a good quality microphone and ensure a quiet recording environment.


A pair of closed-back headphones is important for monitoring your audio while recording and editing. They help in catching any unwanted noise or audio glitches that might distract your listeners.

Pop Filter

Ever noticed those ‘pops’ when you pronounce ‘P’ or ‘B’ sounds? A pop filter placed between you and the microphone can help reduce those, making your audio smoother and more professional.

Boom Arm and Shock Mount

These aren’t absolutely necessary to start with, but they can greatly improve your recording experience. A boom arm allows you to position the microphone comfortably, while a shock mount reduces noise from movements or vibrations.

Audio Interface

If you’re using an XLR microphone, you’ll need an audio interface. This device converts the analog signal from the microphone into a digital signal that your computer can process.

Acoustic Treatment

Good acoustics can make a significant difference in your audio quality. You don’t need a professional studio; even adding some soft furnishings to your recording space can help reduce echo and background noise.

With carpeted rooms, closets, sound blankets or foam tiles can you can create that perfect acoustical environment to record your podcast! Each of these materials – from carpeting to foam tiles – are proven to make for better recordings and leave behind a crystal-clear finish necessary for any top-level podcast project. By using this type of sound diffusers, you eliminate excess noises and add depth to the overall mix. With affordable prices and superior quality, why look any further?

Recording Software

Also known as Digital Audio Workstations (DAWs), these are programs that allow you to record and edit your podcast. There are plenty of options available, from free podcast software like Audacity to paid ones like Adobe Audition.

Here are the top 3 paid recording software for podcasting:

  • Reaper: Known for being both affordable and extensive, Reaper offers a range of tools for recording and editing audio. It’s a popular choice among podcasters.
  • Adobe Audition: Adobe Audition is widely used in the podcasting world due to its comprehensive set of features. It allows for both recording and editing, making it a versatile tool for podcasters.
  • BounceCast: BounceCast stands out with its AI-driven features for recording and editing. It’s recognized as one of the best podcast recording software options.

Don’t worry, we still have some free options for you. Here are the top three non-paid recording software for podcasting:

  • Audacity: This free, open-source platform offers basic recording and editing features. It’s accessible and widely used by many podcasters, especially those who are starting out. Audacity has all the basic features you’ll need to edit your tracks and clean up your recording. When you’re done editing, you can export into multiple file formats.
  • QuickTime: QuickTime is a popular choice for Mac users. It’s a versatile multimedia framework developed by Apple that handles various formats of digital video, picture, sound, panoramic images, and interactivity.
  • GarageBand: This recording studio is popular among podcasters because it offers a wide range of audio recording features for free. It’s user-friendly and is especially favorable for those using Apple devices.

You should also consider using a remote recording software if you plan to do remote interviews. here are some of the most used remote recording software for podcasting:

  • Spreaker: Spreaker combines podcast hosting with mobile audio recording, making it a convenient option for many podcasters.
  • Zencastr: Zencastr is appreciated for its ability to record live streaming audio from computers and mobile devices.
  • PodBean: PodBean offers a remote recording solution that sits within an all-in-one platform, making it suitable for podcasters looking for a comprehensive solution.

Portable Recorder

While not essential, a portable recorder can be handy if you plan on recording interviews on the go or in locations without computer access.

Set up a quiet recording space

Find a quiet spot where you can record without interruptions or background noise. A small home studio or a well-insulated room can work wonders.

Step 4: Record, Edit, and Enhance Your Podcast

When it comes to making a fantastic audio production, recording, editing and enhancing your podcast are all essential steps that need careful attention. As daunting as this may sound, following some simple instructions and dedicating enough time will lead you toward creating an exceptional end product that will be sure to impress listeners.

Recording Your Podcast Episodes

Start by introducing yourself and the episode topic. Speak clearly and at a good pace. Remember, it’s okay to make mistakes – you can always edit them out later. If you’re doing an interview, guide the conversation with your prepared questions but also allow for spontaneous discussion.

Editing Your Podcast

Editing your podcast is an essential step to take before releasing it to your audience. Whether you’re new to podcasting or a seasoned pro, you’ll need to choose the right editing software and understand the basics of podcast editing itself. With the right tools and knowledge, you can create a professional-sounding podcast that listeners will love tuning into. Luckily, there are plenty of editing software options available today, so it’https://meet.google.com/cic-tcde-axps just a matter of selecting the one that best suits your needs and style.

Don’t be shy to experiment with different editing techniques to find your own unique style. By investing a little time and effort into your editing process, you can make your podcast sound polished, compelling, and ready for the world to hear.

Enhancing Your Audio

To give your podcast a professional touch, consider adding intro and outro music. You could also include segment transitions or sound effects. Just make sure any music or effects you use are royalty-free or you have permission to use them, having mind that certaing songs hae no licensing, but most of popular music is licensed.

There are some sites that sell generic and cheap music you can use for your background music. Another thing you can do, to add your unique touch is to create your own melodies if you know about music.

Consider having a different melody for the beginning and the ending of your show, so your listeners can recognize when your episode is starting and when is finishing!

Exporting Your Episode

Once you’re happy with the edited and enhanced episode, you’ll need to export it as an MP3 file. This is a widely accepted format that balances good audio quality with reasonable file size.

Post-Production Checks

Listen to your exported episode with headphones. This will help you catch any issues that might have been missed during editing. Check that the sound levels are consistent, the transitions work well, and the overall flow feels right.

Extra tip: Send a pilot to your dearest

Before you hit that publish button and let your voice reverberate across the internet, it’s important to test the waters first.

That’s why considering a pilot episode for your podcast and gathering feedback from your nearest and dearest is an incredibly wise move. After all, you want to make sure that your content is as impactful and engaging as possible, and there’s no better way to get there than with honest feedback.

So, take the time to hone your delivery, tweak your topics, and perfect your pacing with a test-run episode. Once you know you’ve got the formula right and your closest confidants are singing your praises, you can proceed with the confidence and substance needed to make your podcast a hit.

Step 5: Publish and Promote Your Podcast

Congratulations on making it to the final step of how to start a podcast and make money: publishing and promotion. From coming up with a topic, recording your show, deciding on an equipment setup, editing and post-production—we’ve explored each stage for creating a successful podcast that people will be interested in listening to. Now, let’s explore some key steps you should consider so that everyone knows about your awesome new project!

Choose a Podcast Host

Podcast hosts provide a place to store your audio files and make them accessible to listeners. They create a unique RSS feed for your podcast, which is used by podcast directories like Apple Podcasts, Spotify, and Google Podcasts to distribute your episodes to your audience.

As your podcast grows, so does the amount of storage you need. Podcast hosts offer various plans based on storage capacities and bandwidth, ensuring smooth delivery of your episodes no matter how large your audience gets. Podcast hosting platforms provide analytics tools that give insights into how many people are listening, where they’re from, how they’re listening, and more. This data can be invaluable when it comes to making decisions about your content or seeking sponsors.

Besides, one of the best things is that podcast platforms offer built-in monetization options, such as dynamic ad insertion, premium content subscriptions, or merchandise sales. And even more exciting, some podcast hosts can automatically generate a website or a web player for your podcast, which you can easily integrate into your existing website. This makes it easier for your audience to discover and listen to your episodes.

Finally, a good podcast hosting service offers customer support to help with any technical issues that might arise. They often have communities where you can connect with other podcasters for advice and support.

Submit Your Podcast to Directories

Once you have your RSS feed, it’s time to submit your podcast to directories like Apple Podcasts, Spotify, Google Podcasts, and others. This process can vary by platform but generally involves creating an account, providing your RSS feed, and filling out a compelling podcast description.

Create a Launch Plan

Having a few episodes ready at launch can give new listeners a chance to dive right in. Consider launching with 3-5 episodes, and promote your launch date on social media or your website to build anticipation.

Promote Your Podcast

There are numerous ways to promote your podcast. Share each episode on your social media channels, send it to your email list, and ask friends and family to help spread the word. You can also consider guesting on other podcasts, collaborating with influencers in your field, running paid ads or even (depending on your budget, of course) you can purchase ads on other relevant podcasts with similar target markets .

Engage with Your Audience

Interacting with your audience can help build a loyal listener base. Encourage reviews and ratings, respond to comments, and consider incorporating listener feedback or questions into your episodes. This engagement not only helps retain current listeners but also attracts new ones.

Keep Consistent

Consistency is key in podcasting. Try to stick to a regular publishing schedule, whether it’s weekly, bi-weekly, or monthly. This helps keep your listeners engaged and looking forward to your next episode.

Consistency isn’t just about the frequency of your episodes, it also applies to the quality of your content, the themes or topics you cover, and the overall tone and style of your podcast. By being consistent in all these areas, you’re more likely to create a podcast that resonates with your audience and keeps them coming back for more.

Do you still need some help?

Podcasting is a powerful way to reach the modern day audience. It offers the possibility of making connections and finding success faster than ever. If you are starting a podcast but still need help, then look no further than Mongoose Media for all your podcast strategy needs! Our experienced team will guide you through pitfalls that podcasts face so that you can focus on delivering an impactful product. So don’t wait around any longer – unleash your creativity today and kickstart your journey into broadcast media – check Mongoose Media page for more information!

Of course, maybe after this blog, you’re thinking that starting a podcast is a lot of work right now, guesting on podcasts is a GREAT place to start. And we offer guesting coaching and guest podcasting done for you booking services. Feel free to reach out to us if you’re interested!

Mongoose Media Agency Logo
Mongoose Media Agency Logo
what we offer
Trophy Room
book club
How can I help you today?
Get Access to our
Ecommerce Price Guide
Get Access to our
Email Services Price Guide