Master How to Tag Products on Instagram: Boost Your Sales Today!

Wondering how to tag products on Instagram to turn your posts into shoppable experiences? You’re in the right spot. This guide will show you the essential steps to enable product tagging, from confirming your eligibility to creating a catalog and activating shopping features. With a focus on practical advice, we’ll help you navigate through the setup process swiftly and start turning your followers into customers.

Unlocking Instagram Product Tagging for Your Shopify Store

Instagram product tagging transforms your Instagram feed into a digital storefront, providing a seamless shopping experience for your customers. Businesses can reduce friction in the sales journey by allowing users to discover and purchase products within the Instagram app itself. The first step on this journey is to have your Instagram account approved for Shopping on Instagram, which requires meeting certain eligibility criteria.

Ensuring Eligibility: The Basics

Unlocking the potential of product tagging requires an Instagram Business Account linked to a Facebook Page. To ensure a seamless experience, it’s essential to have a Facebook Business Manager account for compliance with Instagram and Facebook commerce policies. This is a mandatory prerequisite for using product tags on Instagram.

Once the Instagram Business Account and connected Facebook Page are established, you need to get approved to set up Instagram Shopping, confirming that all eligibility criteria are met without errors.

Setting Up Your Catalog: The Foundation

Upon confirmation of your eligibility for Instagram Shopping, begin to assemble your product catalog. This catalog should include:

  • Product name
  • Description
  • Category
  • Inventory
  • Pricing information

This will provide shoppers with a high-quality and informative experience.

Management of the catalog can be achieved by manually adding product details or using data feeds to control product additions and updates.

Activating Shopping Features: The Final Step

Once your product catalog is assembled, proceed to the final step: activating Instagram shopping features. This involves the following steps:

  1. Submit your account for review, which typically takes a few days.
  2. Once approved, you can connect your Facebook Catalog to your Instagram business profile.
  3. Start tagging products in Instagram posts and stories.

Be sure to monitor new products added to your catalog for review status or possible rejection, which must be cleared before these products can be tagged on Instagram.

Crafting Shoppable Posts on Instagram

For a natural feel in your Instagram feed, create shoppable posts that visually align with your brand aesthetics. When tagging products, you can tag up to 5 products on a single image or video, or up to 20 products on a multi-image post. These shoppable posts are marked with a shopping bag icon, and upon interacting with the post, users can see product details and prices.

After 9 shoppable posts are published, your Instagram account creates a Shop section, but with the focus on e-commerce, it’s not like a typical photo feed post on Instagram anymore.

Selecting the Right Visuals

Given the highly visual nature of Instagram, your posts should exude authenticity and visual appeal. Ensure that product images accurately reflect the product’s true quality and details to build trust with customers. Filters can enhance images, but remember to maintain product accuracy to create correct expectations for buyers and avoid returns.

High-quality visual media paired with supporting product descriptions can grab customers’ attention and accurately reflect the product to manage expectations.

The Art of Tagging: Adding Product Tags

In the process of creating Instagram feed posts, tap ‘Tag Products’, select the photo for tagging, and search your catalog for the product to tag. While you can tag up to 20 products, it’s recommended to tag up to 5 products per feed post to enhance engagement and product discoverability.

Instagram allows the tagging of products in both new and existing posts, and supports integration with third-party platforms for inventory management. Ensure that the products you intend to tag have been shared on Instagram before applying the tags.

Sharing and Monitoring

Expanding your shoppable content’s reach by sharing posts with product tags to Facebook simultaneously with Instagram can significantly increase visibility. Understanding customer preferences and the effectiveness of your content requires monitoring shoppable post performance, which includes tracking impressions and engagement.

Access to analytics for shoppable posts allows you to:

  • See data on views and clicks
  • Determine product resonance with followers
  • Analyze organic posts with high engagement
  • Improve Instagram ad performance
  • Create a more effective funnel for paid promotion.

Enhancing Stories and Reels with Product Tags

Instagram Stories and Reels provide another platform to increase audience engagement and drive sales with product tags. By tagging products in Instagram Stories, viewers are provided a straightforward way to learn more and buy the featured items. Similarly, product tags in Reels can increase product visibility and drive sales with short, engaging videos.

The effective use of product tags in Stories and Reels can significantly enhance audience engagement and contribute to sales growth.

Storytelling with Product Stickers

Up to five different products from your catalog can be highlighted using product stickers in Instagram Stories. To use a product sticker, follow these steps:

  1. Select a photo or video for your story.
  2. Pick the product sticker from the sticker tray.
  3. Choose the desired product(s) from your catalog.
  4. After adding a product sticker, you can move it around and alter its style by tapping it, allowing you to customize its appearance in the story.

Product stickers, including the product link sticker, can be combined with other story features such as polls and remain accessible even when included in story highlights or videos.

Driving Interest Through Reels

Tagging products in Reels provides another avenue to showcase your products in an engaging manner. Once you have created the Reel content, proceed to select a cover image, write a caption, and access the ‘Tag Products’ option to highlight specific items or collections you wish to feature.

Once shared, followers can interact by tapping on the product tags in the Reel to explore and potentially purchase the highlighted products.

Maximizing Engagement with Carousel Posts

For highlighting multiple product features or showcasing a range of products within a single, interactive posting format, carousel posts are perfect. By allowing up to 20 product tags across 10 photos and videos, carousel posts offer a broad showcase for various items, driving customer engagement and potentially boosting sales.

Carousel Strategy: Multiple Tags

In a carousel post, you can tag each slide with different product tags, presenting a narrative or a selection of top products to viewers who swipe through the carousel. By diversifying the products tagged in individual slides, you can tell a compelling story or showcase a series of items that appeal to various customer interests.

Carousel Considerations

All images in an Instagram carousel must share the same aspect ratio, which is set by the first image chosen in the carousel. Mixing videos and images in carousels, along with adding design elements such as swipe prompts or calls-to-action, can significantly enhance engagement and interaction.

Creating a cohesive narrative through a storyboard and ensuring the correct order of slides provides a logical flow that can educate or showcase transformation.

Advanced Techniques for Tagging Products on Instagram

Taking your product tagging to the next level involves leveraging user-generated content, collaborating with influencers, and optimizing for discoverability. Each of these strategies offers unique benefits that can significantly enhance visibility and customer engagement directly through the platform.

Businesses utilizing product tags consistently across various content formats on Instagram tend to see an average increase of 37% in sales.

Leveraging User-Generated Content

User-generated content (UGC) fosters a sense of community and can drive brand loyalty by showing appreciation for existing customers. Shoppable posts that incorporate UGC can enhance a brand’s trustworthiness and resonate more powerfully with the audience. Brands can manage UGC permissions via Commerce Manager, encouraging customers to share their experiences and strengthen connections within the community.

By featuring community content in your Shop, you can showcase real-life product use, deepening purchase consideration and fostering community trust.

Collaborating with Influencers

Influencers can organically add shopping tags to their posts, which boosts credibility and provides social proof for your brand as consumers tend to trust influencers more than brands. A practical example of leveraging influencers is fashion and lifestyle creator Jackie Madsen featuring cowboy boots from Revolve in an authentic and engaging manner.

Once a creator is approved for product tagging, they can tag products in their posts in compliance with Instagram’s rules for branded content partnerships. Brands can access insights such as post impressions and clicks to determine the impact of the influencer’s product tagging on conversions.

Optimizing for Discoverability

Hashtags significantly impact discoverability on Instagram and can boost engagement with posts. The effective use of approximately 11 hashtags, including a unique branded hashtag, can optimize a post’s visibility and engagement. Using a balanced mix of 5 to 10 relevant hashtags, ranging from general to specific, is advised for optimal discoverability.

Writing engaging captions with relevant keywords enhances the likelihood of appearing in search results, contributing to improved post discoverability.

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Navigating Common Challenges with Instagram Product Tags

Even with the best strategies in place, you might still encounter some challenges while tagging products on Instagram. Troubleshooting product tagging issues is vital to leverage Instagram’s essential shopping features effectively. Common reasons for product tagging not working include:

  • Disqualification by Instagram
  • Inactive accounts
  • Policy violations
  • Incorrect Shopify to Instagram integration

Tagging Difficulties: What to Check

In addressing product tagging issues, firstly ensure the account attempting to tag products is a professional one and is granted the necessary permissions for product tagging. Ensure that the account meets Instagram’s policies to use promotional tools, as creators and partners need to fulfill specific requirements to access product tagging permissions.

Check the account settings for any incompatibilities that might prevent the use of promotional tools, such as restrictions set by the creator against a particular business.

Approval Woes: Ensuring Product Compliance

Ensuring compliance with Instagram’s commerce policies is crucial to avoid tagging issues. Sellers are obligated to provide accurate information and comply with all applicable laws and regulations as outlined in Instagram’s commerce policies.

Products added to your catalog undergo a review by Instagram that can take a few hours, during which tagging these items is not possible. If a product is not available for tagging, it may be due to it currently being under review or it may have been rejected, so monitoring the approval status of product tags is crucial.

Amplifying Sales with Instagram Ads Featuring Product Tags

Your sales can receive a further boost by featuring product tags in Instagram ads. To promote a post with tags, you can use the Ads Manager to create Instagram ads. These ads will feature product tags for better promotion..

Running ads with product tags on Instagram allows businesses to reach larger audiences and fosters the growth of custom audiences for targeted ad campaigns.

Ad Creation: Integrating Tags

Instagram ads with product tags can be created for various objectives like:

  • Awareness
  • Traffic
  • Engagement
  • Leads
  • Sales

This provides diverse optimization options in line with marketing goals. When creating an ad with product tags, select ‘Manual placements’ and opt for Instagram Feed, Instagram Explore, and/or Instagram Stories, using either a single image, carousel, or video format while ensuring each carousel image is tagged.

Ad Performance: Tracking and Analysis

Tracking and analyzing ad performance is crucial for understanding the success of your Instagram ads featuring product tags. The performance of these ads can be tracked and metrics can be viewed using Meta Ads Manager.

Using Facebook’s Aggregated Event Measurement is vital for tracking conversion events, especially for objectives that drive actions outside of Instagram, like on a website or app.

Pro Tips for Effective Instagram Product Tagging

To make the most of Instagram product tagging, consider these pro tips. Maintaining visibility and engaging customer interest requires consistent tagging of products on Instagram.

Using a product tag on Instagram, along with product tags, can lead to increased conversions and engagement with customers who are at the point of purchase. By learning how to tag products on Instagram, businesses can make the most of this feature and boost their sales.

Consistency is Key

Maintaining visibility and engaging customer interest requires consistent tagging of products on Instagram. Businesses that frequently tag their products in various content formats like feed posts and stories see an average increase of 37% in sales.

Detail-Rich Product Descriptions

Your catalog should contain thorough and precise product details, as they provide the information needed for product tags on Instagram, thereby facilitating informed purchase decisions for shoppers.

Emphasizing key benefits over technical features in product descriptions and adopting a short, direct, and personalized approach can resonate with customers and influence their buying choices.

Seamless Shopping Experience

For a smooth shopping experience, it is necessary that product tags accurately direct to the intended product pages. Double-checking the functionality of product tags is necessary to prevent negative customer impressions and support a seamless shopping experience.

Maintaining consistent pricing experiences across channels through promotional offers on Instagram helps streamline the shopping process.

Frequently Asked Questions


Why can’t I tag products on Instagram?

Instagram product tagging is only available for businesses that sell physical goods. To tag products, you must have a business profile set up as a shopping profile.

How do I tag products in my posts on Instagram?

To tag products in your Instagram posts, tap the “Tag Products” option while creating a post, choose the photo, search for the product, and tap “Done” to finish. Then you can share your post. You can ALSO tag the products in the description. Using the @ symbol lets you tag products just as you do people.

Is it good to tag products on Instagram?

Yes, tagging products on Instagram can be a great way to promote your business, increase visibility, and reach potential customers while saving time and money on marketing and ads.

How do I add products to my Instagram shop?

To add products to your Instagram shop, go to your profile on the Instagram app, tap on Menu, then select Manage Shop, and finally tap on Products to add the items you’d like to include.

What are the eligibility criteria for Instagram product tagging?

To be eligible for Instagram product tagging, you need an Instagram Business Account linked to a Facebook Page and must comply with Instagram and Facebook commerce policies.

Instagram Product Tagging For E-Commerce Stores

Mastering the art of tagging products on Instagram is crucial for boosting your sales and growing your e-commerce business. By following the steps outlined in this guide, you can effectively tag your products in posts and stories, making it easier for your followers to purchase directly from Instagram.

Remember to always use high-quality visuals, relevant hashtags, and strategic product placement to capture the attention of your audience. And don’t forget to engage with your followers and build a strong community around your brand.

If you’re feeling overwhelmed or unsure about how to get started with Instagram marketing, don’t hesitate to reach out to us at Mongoose Media. Our social media packages are designed to help businesses like yours succeed on Instagram and other platforms. Book a call with us today to learn more about how we can help you boost your sales and grow your brand through the power of social media!

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