Started by researching social trends and color symbolism to ensure creative assets utilized reflected the Clearstem Skincare brand. Additionally, with the power of social media we promoted the new shop via social posts through tagging and buttons. Through this approach we were able to generate over $1,400 in direct sales in less than 3 weeks of launch. That’s a 1,400% ROI since this approach utilizes ZERO paid advertisement channels. The Facebook/Instagram shop is a highly unutilized sales channel many times forgotten after launch or even overlooked completely. With the proper research, deliberate selection of creatives, text, and social posting we can bring out the full potential of Facebook/Instagram Shopping.