Clearstem came to Mongoose Media looking to leverage new and unused channels to grow revenue.
Leverage unused sales channel via Facebook/Instagram Shop
Create layout to promote featured and exclusive products upfront
Design shop in easy to navigate fashion while also having user specific interest products displayed for simple one-click
Use performance insights and behaviors to up-date shop with relevant user products to promote sales
Started by researching social trends and color symbolism to ensure creative assets utilized reflected the Clearstem Skincare brand. Additionally, with the power of social media we promoted the new shop via social posts through tagging and buttons. Through this approach we were able to generate over $1,400 in direct sales in less than 3 weeks of launch. That’s a 1,400% ROI since this approach utilizes ZERO paid advertisement channels. The Facebook/Instagram shop is a highly unutilized sales channel many times forgotten after launch or even overlooked completely. With the proper research, deliberate selection of creatives, text, and social posting we can bring out the full potential of Facebook/Instagram Shopping.