How To Use Pinterest For Blogging: 11 Tips To Drive Traffic To Your Blog

Using Pinterest for bloggers could be a tricky task. While Pinterest acts like a search engine, a lack of basic-to-intermediate knowledge could mean you miss out on chances to drive Pinterest’s organic traffic to your blog website.

Follow our nine tips on how to use Pinterest for blogging and grow blog traffic with the right Pinterest marketing strategy.

1. Get A Pinterest Business Account

When you sign up for interest, you get to choose between a personal Pinterest account and a business Pinterest account. Now, both are free, but the business account equips you with everything you need for Pinterest success.

How?

First, a Pinterest business account lets you post all available forms of pins, while a personal account can only post static pins and idea pins.

Secondly, a business account gets you access to powerful analytics tools that can help you track and measure the performance of your Pinterest pins. This, in turn, allows you to optimize your Pinterest strategies for better results.

So, if you plan to use Pinterest to drive blog traffic, you should opt for a Pinterest business account. That’s the first lesson of the best use of Pinterest for bloggers.

Thankfully, you can either sign up and create a new business account or convert your existing personal account to a business Pinterest account.

Our 2023 step-by-step beginner’s guide can help you set up your business Pinterest account in no time.

2. Build An Attractive & Optimized Pinterest Profile

Once you’ve created your Pinterest account, it’s time to create a well-designed Pinterest profile that’s optimized for your target audience.

Start by selecting an optimized username. This could be your website’s brand name or a name based on your primary niche or keyword.

Do the same for your profile name. It should either be your brand name or personal name with a keyword.

Then move on to writing your Pinterest bio, which should tell the audience about what you do and what kind of content they can expect from your Pinterest account.

Next, upload professional and attractive images for your profile picture and banner. Make sure the images are high-quality and have your logo in them. This will make your profile easily recognizable.

Finally, link your profile to your blog website. This will help you grow blog traffic and make it easier for users to find your website.

Remember, your Pinterest profile should make an excellent first impression, as it will help you stand out from your competition. So, before you go and post a new pin or a blog board, take a step back and work on your profile first.

3. Learn Pinterest SEO

Just like with any other search engine, Pinterest has its own way of ranking posts or “pins” on the platform. This is called Pinterest SEO, and it’s one of the most important things you should learn if you want to drive more blog traffic from Pinterest.

Basically, Pinterest is a visual search engine with an algorithm that’s similar to Google’s. That means the content you post needs to be optimized for the keywords you want to rank for.

This means using the right keywords in your pin title, pin description, and Pinterest board name to get your content in front of the right people.

When it comes to keyword research, you want to focus on words that are related to your business and the topics you cover on your blog board. The two easiest and most effective methods you can use for keyword research are:

A. Pinterest search bar:

The auto-suggest feature of the Pinterest search bar is like Google’s autocomplete suggestions. When you type a keyword into the search, it will show you related terms that people are searching for.

This is a great way to get started when researching keywords on Pinterest.

B. Pinterest Trends:

The Pinterest Trends tool is a powerful way to see what topics are trending and how you can use those topics to drive traffic to your blog. You can use this data to determine which keywords are the most popular and target them in every blog post and Pinterest board.

By doing so, you can make sure your content is always optimized for the right keywords and appears in the Pinterest feed more often.

4. Create Relevant Pinterest Boards

Your boards are what will draw users to your profile, so make sure you create relevant boards that appeal to Pinterest traffic.

When creating Pinterest boards, think about topics or themes that are related to your business. You can also get creative and add boards for popular trends or seasonal topics—just make sure everything ties back to your brand.

Once you’ve chosen a few boards, add a board description for each one that provides more information about what kind of content users can expect to find.

Finally, create a separate blog board for each type of blog post or topic. For example, you could have one board for travel posts, another board for food and recipes, and a third board for blog content related to home décor tips.

This way, your Pinterest followers and organic traffic from Pinterest feed can easily find the content they’re looking for and navigate their way around your profile in no time.

5. Upload High-Quality Pin Images

The next step to increasing your blog traffic with Pinterest is to create pins with high-quality images and attractive designs.

Try using an eye-catching image that is relevant to your blog post title and overall blog content.

The best way to make sure your pins stand out is by using images that are creative and visually appealing. This will help draw people’s attention to your Pinterest account and increase the chance of them clicking through to your blog post.

Here are some tips that you should keep in mind when creating and uploading pins:

A. Aspect Ratio/Preferred Size:

When creating a Pinterest pin, choose the right aspect ratio. Pinterest experts recommend using a 2:3 ratio or 1000px by 1500px for all pin images.

Incorrect sizing can cause your text or images to be cropped, which will possibly put off your Pinterest followers. So, make sure you always check the correct size before uploading.

B. High-Quality Images:

When creating fresh pins, make sure to use images that are high-quality and relevant to your content. Avoid using blurry or pixelated images, as they won’t look good on the platform.

C. Clear Text/Brand Message:

Your pin should have a clear message that is easy to read and understand. Make sure to include your brand name and a call to action in the description, so users know what to do next.

D. Keywords in Pin Description & Title:

When uploading pins, make sure to add relevant keywords in the pin title and description. This will help optimize your pins for Pinterest search, so users can find them more easily.

E. Use Free Tools:

If you’re not sure how to create a high-quality pin image, there are many online tools that can help you design them. Canva and Adobe Spark are some of the most popular free tools you can use to create attractive pins.

Or, you can get free Pinterest templates from numerous resources and use them to create stunning blog pins.

Once again, remember that all your boards and Pinterest pins should be vibrant, aesthetically pleasing, and easy to read.

Tip: Video pins boost engagement and retention rate; mix them with your static pins to see even better results.

6. Use Rich Pins

If you plan to use Pinterest for blogging, you must get familiar with rich pins.

Rich pins automatically extract and sync relevant information from your website and display it to a Pinterest user.

This makes them stand out from other pins and can help increase click-through rates, making them a highly useful tool of Pinterest for bloggers.

Rich Pins come in three different formats: recipe pins, article pins, and product pins.

If you’re using Pinterest for blogging, article pins are the best option for you. They display your blog post description, author, and title to Pinterest users and help them see what the post is about before clicking through.

So, article pins can help increase traffic to your blog by making it easier for users to find relevant content and click through to your website.

7. Join Group Boards

Joining group boards is another great way to increase your blog traffic with Pinterest.

Group boards are curated collections of pins related to a certain topic where multiple users can pin their content.

Joining relevant group boards can help you reach a larger audience and get your pins in front of more people.

However, you need permission to join group boards.

Most group boards have a “request to join” button for new members. Once you hit the button, the owner will review your profile and decide if they want to allow you to collaborate with their board or not.

Or some boards may even have some instructions to follow if you want to join.

How do you find group boards?

• You can conduct a board search on Pinterest using keywords related to your niche, such as “fashion blog” or “travel blog.”
• Look at other bloggers or competitors in your niche and see which group boards they are participating in.
• Join Pinterest Facebook groups where pinners are looking for more contributors.

How to make the most out of your group board?

Be active on the group board. Besides posting your own pins, comment on other people’s pins, and engage with other members to show that you are an active contributor.

This will help you build relationships with other pinners and get more eyes on your own boards and pins.

Don’t forget to include a link back to your blog post when you create pins on the group board.

8. Keep Your Eyes On Pinterest Analytics

The whole point of getting a Pinterest business profile is to track your performance and understand what works for you.

Using Pinterest analytics, you can monitor which pins perform the best and get more clicks and high engagement. Plus, you can identify the best time to pin and use this information to schedule pins in the future.

Moreover, you can track your followers’ activity. This will help you optimize your Pinterest account for better performance.

Finally, use Pinterest analytics to get insights into your audience and create content that resonates with them more.

Important: You also need to monitor your Google Analytics account and track which pins led to more website traffic. This will help you understand if the efforts you’re putting into Pinterest are paying off or not.

9. Don’t Forget to Engage

Finally, Pinterest is a social media platform, so engagement should be at the heart of your Pinterest marketing strategy. Make sure to like and comment on relevant pins, so you can build relationships with other users and get noticed.

You should also engage with your followers by answering their comments and questions. This will help you build a strong connection with your audience and increase engagement on your pins.

Plus, re-pin helpful and relevant pins from other Pinterest accounts. It is a great way to show your appreciation and engage with the community.

These small things will help you get more exposure for your pins, increase the number of followers on your account, and direct free traffic to your blog.

10. Use Promoted Pins

Promoted pins are a great option if you want to increase your reach and get more website traffic.

These are your own pins that you pay to have boosted to new users who are more likely to be interested in your blog post.

How does it work?

You set a budget for each campaign and choose one of the following campaign goals: awareness, engagement, and traffic.

While awareness and engagement campaigns can get your pins more eyeballs, traffic campaigns can get you more traffic. Why is it much better for you?

Because you only have to pay for the visitors who actually click on your pins and visit your website.

Here are a few tips to get the most out of promoted pins:

1.Use video pins and rich pins
2.Run split tests with different pin images
3.Promote pins that also perform well organically
4.Test different keywords and interests for your target audience

Finally, remember that you shouldn’t rely only on promoted pins; instead, combine organic and promoted pins to maximize your results and get more website traffic.

11. Make A Pinning Strategy

Having a pinning strategy is just as important as having one for other social media platforms.

Think about what content you want to pin, when is the best time to pin, how often you can post, and what type of pins your audience likes.

Creating a pinning schedule will help you keep track of what pins you post, when, and how often.

You can use a social media scheduler like Tailwind to automate posting fresh pins. This will save you time and ensure your content reaches more people with the right frequency.

Plus, create different boards that focus on specific topics related to your content. This will make it easier for people to find what they’re looking for and increase engagement on your pins.

Finally, make sure to collaborate with influencers and other Pinterest users to increase your reach. This will help you get more visibility and drive traffic to your website.

With these tips, we hope you’ve now understood how do you use Pinterest for blogging.